For the recommendation of SWOT? Would you consider to apply in this company (Philippine Airlines)? Why or why not? Explain in complete sentences that is concise. II. Analysis DetailsFor departments/offices that conducted SWOT BenchmarkingKindly identify the noted Strengths, Weaknesses, Opportunities, and Threats of the Philippine Airlines based on the conducted benchmarkingactivity. Please use additional page, if necessary.Opportunities1. Expansion ofdestinations or countries expensive rates byThreats1. Development of lessStrengths| 1. Philippine Airlines has 1. The Mabuhay Milesbeen awarded a 4-Star program is heavilyrating for the quality ofits airport and onboardproducts, as well as itsstaff service.WeaknessesRecommendationsreliant on and focusedto operate with: thisallows more passengerspassengers, resulting in around the world to takethe flight that increasedemand and rate of thecontenderson acquiring Filipinoa decreased market.customers.2. Philippinedevelopment plan 2017- compromise their2022 to boost aviation2. Eaming MabuhayMiles is available to2. Long-haul flightoperations are2. Globalization that canmembers who use non- unprofitable.flight options as well asfrequent passengers ofprogramsectorthe airline and itspartners.Рage 2 c3. Strong interpersonalrelationships and theability to effectively3. It has a complex3. Territorial contest3. Developing andimproving in-flightentertainment that leadsbusiness structure,dangersmaking it difficult toto more growth ofindustry.communicate withadapt to changesFilipinos ensure a large quickly.market for the MabuhayMiles program4. Provides services to220 destinations in 35| 4. Due to extremelytough competition in theairline segment, thecompany has a limitedcountries around theworld, resulting in astrong global presence. market share.5.Skilled Workforce5. High cost of service

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Answered: recommendation of SWOT? Would you…

recommendation of SWOT? Would you consider to apply in this company (Philippine Airlines)? Why or why not? Explain in complete sentences that is concise

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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