Recent controversies involved with naming rights is that a facility is tied to a corporate partner and if that company has a publicity program or been involved in a scandal, it can have negative impacts on the facility. True False

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
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  1. Recent controversies involved with naming rights is that a facility is tied to a corporate partner and if that company has a publicity program or been involved in a scandal, it can have negative impacts on the facility.

    True

    False

  2. The evaluation process that examines how accurate the budget was is called:

       

    Planning Budget

       

    Variance analysis

       

    Return on investments

       

    Average rate of return

       

    Benchmarking

  3. Marketing a facility is often examined in terms of positioning a product or service according to the four P's: Product, Position, Price, and Partnership

    True

    False

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