Low involvement purchases typically involve very limited, mostly internal/memory based information search for routinely purchased items such as: A Convenience products В Shopping products C Extended search products D Specialty items

Low involvement purchases typically involve very limited, mostly internal/memory based information search for routinely purchased items such as: A Convenience products В Shopping products C Extended search products D Specialty items

Economics Today and Tomorrow, Student Edition

1st Edition

ISBN:9780078747663

Author:McGraw-Hill

Publisher:McGraw-Hill

Chapter11: Marketing And Distribution

Section11.2: The Marketing Mix

Problem 5R

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Low involvement purchases typically involve very
limited, mostly internal/memory based information
search for routinely purchased items such as:
A
Convenience products
В
Shopping products
C
Extended search products
D Specialty items

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