Read the instructions in full before you attempt to answer. In section 1 below, a total of eight different market segments for the cold beverage market have been provided (Note: For the purpose of this discussion activity, let’s assume that the cold beverage market includes fizzy drinks (sodas), juice, energy drinks, milk-based drinks, yoghurt-based drinks, water, sports drinks, and so on.). Read section 1 statements, then read the task in section 2. Section 1: Quick Overview of Each Market Segment The ‘Really thirsty’: This group of consumers is seeking a fairly straightforward functional benefit from their consumption of a beverage. The ‘On the go’: The on-the-go market segment is a busy group of consumers who tend to eat and drink while they are traveling. The ‘Need a boost’: This market segment consists of those consumers are feeling rundown or tired during the day. The ‘Variety seekers’: Variety seekers are consumers that have limited brand loyalty and will consume a broader selection of drinks, depending upon their taste and situation at the time. The ‘Health focus’: Consists of consumers who make their food and beverage choices based upon being healthy and eating well. The ‘Sporty’: This market segment consists of consumers looking for products that are helpful when playing sport or while exercising. The ‘deadlines’: These customers enjoy a refreshing drink that will help them concentrate and alert while they are studying or working on a project. The ‘Just feel like it’: This consumer segment is attracted to drinks for enjoyment and refreshment, rather than for any functional (thirst) benefits. Section 2: Select which segment(s) (may be more than one) from section 1 you want to target. Then create a product with benefits that will satisfy that segment. Create a name for this product, explain its benefits, and write a positioning statement using the formula provided below. Q1: Product name and product benefits?
Critical Path Method
The critical path is the longest succession of tasks that has to be successfully completed to conclude a project entirely. The tasks involved in the sequence are called critical activities, as any task getting delayed will result in the whole project getting delayed. To determine the time duration of a project, the critical path has to be identified. The critical path method or CPM is used by project managers to evaluate the least amount of time required to finish each task with the least amount of delay.
Cost Analysis
The entire idea of cost of production or definition of production cost is applied corresponding or we can say that it is related to investment or money cost. Money cost or investment refers to any money expenditure which the firm or supplier or producer undertakes in purchasing or hiring factor of production or factor services.
Inventory Management
Inventory management is the process or system of handling all the goods that an organization owns. In simpler terms, inventory management deals with how a company orders, stores, and uses its goods.
Project Management
Project Management is all about management and optimum utilization of the resources in the best possible manner to develop the software as per the requirement of the client. Here the Project refers to the development of software to meet the end objective of the client by providing the required product or service within a specified Period of time and ensuring high quality. This can be done by managing all the available resources. In short, it can be defined as an application of knowledge, skills, tools, and techniques to meet the objective of the Project. It is the duty of a Project Manager to achieve the objective of the Project as per the specifications given by the client.
Read the instructions in full before you attempt to answer.
In section 1 below, a total of eight different market segments for the cold beverage market have been provided (Note: For the purpose of this discussion activity, let’s assume that the cold beverage market includes fizzy drinks (sodas), juice, energy drinks, milk-based drinks, yoghurt-based drinks, water, sports drinks, and so on.).
Read section 1 statements, then read the task in section 2.
Section 1:
Quick Overview of Each Market Segment
The ‘Really thirsty’: This group of consumers is seeking a fairly straightforward functional benefit from their consumption of a beverage.
The ‘On the go’: The on-the-go market segment is a busy group of consumers who tend to eat and drink while they are traveling.
The ‘Need a boost’: This market segment consists of those consumers are feeling rundown or tired during the day.
The ‘Variety seekers’: Variety seekers are consumers that have limited brand loyalty and will consume a broader selection of drinks, depending upon their taste and situation at the time.
The ‘Health focus’: Consists of consumers who make their food and beverage choices based upon being healthy and eating well.
The ‘Sporty’: This market segment consists of consumers looking for products that are helpful when playing sport or while exercising.
The ‘deadlines’: These customers enjoy a refreshing drink that will help them concentrate and alert while they are studying or working on a project.
The ‘Just feel like it’: This consumer segment is attracted to drinks for enjoyment and refreshment, rather than for any functional (thirst) benefits.
Section 2:
Select which segment(s) (may be more than one) from section 1 you want to target. Then create a product with benefits that will satisfy that segment. Create a name for this product, explain its benefits, and write a positioning statement using the formula provided below.
Q1: Product name and product benefits?
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