Read the Case attached. Follow the AMA 8 Step case process and focus on steps 2,3,4 and 6. And incorporate how to answer according to the steps provided. Strategic Case Analysis Using the AMA (American Management Association) 8 step case analysis process The Basic Problem Solving or Case Analysis Process Applying the Process The Basic Problem Solving or Case Analysis Process You have all engaged in the process of basic problem solving numerous times in your life as well as in your academic career. However, since you will be utilizing this process extensively in this course, it is appropriate to spend some time reviewing and discussing it. Whether this process is being applied to a simple, routine decision or an immensely complex decision the steps are the same. It is what one does within each of those steps that vary. To begin, let's review the process. Step 2 - Determining the Root Problem & Step 3 - Identifying the Problem Components The most difficult and important part of the process is identifying the problem. You must have a clearly stated, concisely worded problem to generate usable information. The objective is to separate symptoms from the actual problem. If there is an underlying reason for what you have identified, it is a symptom and not the problem itself (Hatten, 2006). You should be able to state the root problem in a sentence. It may then be necessary, and in a comprehensive case or in more complex situations a given, to elaborate on any identifying component portions of the problem. Often it is necessary to prioritize or identify which components need to be addressed first, second, and so forth at this stage of the process. Step 4 - Generating Alternatives (THE WHAT/Setting Objectives) This is the brainstorming step. It is here that a variety of alternative courses of action are identified and articulated. This step is where you list the strategies you might pursue. This is an important point. If it isn't listed here, you can't choose it as your preferred course of action. While it isn't possible to list every possible course of action, there should be a variety of things to do. This is where you put your creative powers to work. In this part of the process, you should engage in brainstorming. Remember that in brainstorming you simply generate ideas - save the evaluation of those ideas for later. That isn't to say that in critical strategic case analysis you want to include every idea you came up with in the final report. In actual business strategic planning, reports have been produced that simply refer to the process and the number of ideas that upon initial screening were determined not plausible or viable. The objective of this process is not to do a full analysis of every idea that was generated while brainstorming but rather to conduct an initial screening and narrowing of the choices down to those that seem most likely to succeed if implemented. Step 6 - Choose an Alternative Once the possible consequences of the narrowed down alternatives have been considered, it is time to make a decision. It is important that the final decision is clearly stated with choice of strategy or strategies selected. Keep in mind that your readers are not as immersed in this as you have been. What seems obvious to you may not be to them. Don't assume - articulate the reasoning behind your choice.

Read the Case attached. Follow the AMA 8 Step case process and focus on steps 2,3,4 and 6. And incorporate how to answer according to the steps provided. Strategic Case Analysis Using the AMA (American Management Association) 8 step case analysis process The Basic Problem Solving or Case Analysis Process Applying the Process The Basic Problem Solving or Case Analysis Process You have all engaged in the process of basic problem solving numerous times in your life as well as in your academic career. However, since you will be utilizing this process extensively in this course, it is appropriate to spend some time reviewing and discussing it. Whether this process is being applied to a simple, routine decision or an immensely complex decision the steps are the same. It is what one does within each of those steps that vary. To begin, let's review the process. Step 2 - Determining the Root Problem & Step 3 - Identifying the Problem Components The most difficult and important part of the process is identifying the problem. You must have a clearly stated, concisely worded problem to generate usable information. The objective is to separate symptoms from the actual problem. If there is an underlying reason for what you have identified, it is a symptom and not the problem itself (Hatten, 2006). You should be able to state the root problem in a sentence. It may then be necessary, and in a comprehensive case or in more complex situations a given, to elaborate on any identifying component portions of the problem. Often it is necessary to prioritize or identify which components need to be addressed first, second, and so forth at this stage of the process. Step 4 - Generating Alternatives (THE WHAT/Setting Objectives) This is the brainstorming step. It is here that a variety of alternative courses of action are identified and articulated. This step is where you list the strategies you might pursue. This is an important point. If it isn't listed here, you can't choose it as your preferred course of action. While it isn't possible to list every possible course of action, there should be a variety of things to do. This is where you put your creative powers to work. In this part of the process, you should engage in brainstorming. Remember that in brainstorming you simply generate ideas - save the evaluation of those ideas for later. That isn't to say that in critical strategic case analysis you want to include every idea you came up with in the final report. In actual business strategic planning, reports have been produced that simply refer to the process and the number of ideas that upon initial screening were determined not plausible or viable. The objective of this process is not to do a full analysis of every idea that was generated while brainstorming but rather to conduct an initial screening and narrowing of the choices down to those that seem most likely to succeed if implemented. Step 6 - Choose an Alternative Once the possible consequences of the narrowed down alternatives have been considered, it is time to make a decision. It is important that the final decision is clearly stated with choice of strategy or strategies selected. Keep in mind that your readers are not as immersed in this as you have been. What seems obvious to you may not be to them. Don't assume - articulate the reasoning behind your choice.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Related questions

Question

Read the Case attached. Follow the AMA 8 Step case process and focus on steps 2,3,4 and 6. And incorporate how to answer according to the steps provided.

Strategic Case Analysis

Using the AMA (American Management Association) 8 step case analysis process

The Basic Problem Solving or Case Analysis Process
Applying the Process

The Basic Problem Solving or Case Analysis Process

You have all engaged in the process of basic problem solving numerous times in your life as well as in your academic career. However, since you will be utilizing this process extensively in this course, it is appropriate to spend some time reviewing and discussing it. Whether this process is being applied to a simple, routine decision or an immensely complex decision the steps are the same. It is what one does within each of those steps that vary. To begin, let's review the process.

Step 2 - Determining the Root Problem & Step 3 - Identifying the Problem Components The most difficult and important part of the process is identifying the problem. You must have a clearly stated, concisely worded problem to generate usable information. The objective is to separate symptoms from the actual problem. If there is an underlying reason for what you have identified, it is a symptom and not the problem itself (Hatten, 2006). You should be able to state the root problem in a sentence. It may then be necessary, and in a comprehensive case or in more complex situations a given, to elaborate on any identifying component portions of the problem. Often it is necessary to

prioritize or identify which components need to be addressed first, second, and so forth at this stage of the process.

Step 4 - Generating Alternatives (THE WHAT/Setting Objectives)

This is the brainstorming step. It is here that a variety of alternative courses of action are identified and articulated. This step is where you list the strategies you might pursue. This is an important point. If it isn't listed here, you can't choose it as your preferred course of action. While it isn't possible to list every possible course of action, there should be a variety of things to do. This is where you put your creative powers to work. In this part of the process, you should engage in brainstorming. Remember that in brainstorming you simply generate ideas - save the evaluation of those ideas for later. That isn't to say that in critical strategic case analysis you want to include every idea you came up with in the final report. In actual business strategic planning, reports have been produced that simply refer to the process and the number of ideas that upon initial screening were determined not plausible or viable. The objective of this process is not to do a full analysis of every idea that was generated while brainstorming but rather to conduct an initial screening and narrowing of the choices down to those that seem most likely to succeed if implemented.

Step 6 - Choose an Alternative

Once the possible consequences of the narrowed down alternatives have been considered, it is time to make a decision. It is important that the final decision is clearly stated with choice of strategy or strategies selected.

Keep in mind that your readers are not as immersed in this as you have been. What seems obvious to you may not be to them. Don't assume - articulate the reasoning behind your choice.