Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Given : crispy krepe doughnuts 2015
1. Read and evaluate the mission statement of that organization accordingly.with Evaluation of mission statement, Components, Legends
2. Identify whether the mission statement is good or not good. State reason for your answer A detailed analysis of the mission statement is given with correct components and the legend
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