438Human Resource ManagementMr. Venkatraman: You may meet HR Head, but it is too late for this year.Next day, Mr. Mashroo goes to meet Mr. Ashok Motiramani, Head of Human ResourceDepartment.Mr. Mashroo: Good morning, Sir. I have a problem regarding my promotion. I am the onlyperson in the marketing department who had for the past five years achieved beyond thetarget. But this time I have not been given promotion. Mr. Venkatraman told me, that he hadrecommended my promotion, but it seems HR department has revised the list and I amdeprived of promotion.Mr. Ramani: Mr. Mashroo, take it for granted that we cannot change the rating or modifythe recommendation of your VP (Marketing) because he is your HOD. Ultimately, HOD isthe final decision-maker for promotional issues of a department. I am sorry I cannot doanything for you.Mr. Mashroo moves out of HR department, unable to decide what to do. Finally hedecided to go for a long leave.Questions1. What is the problem of Mr. Mashroo? And who is preventing him from being promoted?2. Identify the problems in the performance appraisal system of this company?3. What actions are expected from VP (Marketing) and HR Head on this issue?4. What steps need to be taken to avoid this situation in future? Cases of Indian Organizations437CASE 2:PROMOTION OF MR. RITESH MASHROOMr. Ritesh Mashroo was Senior Sales Manager working in Indian Lever Limited, a mostreputed FMCG company for a decade. He was an excellent worker and had always achievedbeyond the target assigned by his superior. In March 2001 when he returned from his officialtour of 15 days, he came to know from his colleagues that the promotion list has beendisplayed and his name does not 'appear in that list. On hearing this, he felt annoyed,humiliated and in his gush of anger entered the office of Mr. Mithun Chatterjee, GeneralManager (Marketing) and began to discuss:Mr. Mashroo: Why I have not been promoted, Sir? Since last year you are assuring me tocontinue working hard and that I would be promoted this year. This year too, you have notpromoted me. What is the matter?(Mr. Chatterjee felt insulted at Mr. Mashroo's behaviour as some guests were waiting outside hiscabin.)Mr. Chatterjee: First take your seat and cool down. I am indeed surprised to find yourname missing in the promotion list, even though I had recommended you for promotion. Asyou are aware, these days Vice President (Marketing) decides on all matters related topromotion and he mentioned about the feedback from the field staff he had received regardingyour poor interpersonal skills. So, I suggest you that you be careful about your workbehaviour and try to improve upon it. We will see next time.Mr. Mashroo was very angry at Mr. Chatterjee's remark and left the office uttering thathe would meet VP Marketing on this issue. Next day he went to meet Mr. P. Venkatramanwho was very busy with board meeting. On seeing Mr. Mashroo waiting, he called himinside and inquired about the matter.Mr. Mashroo: Good morning Sir, I have come to know from Mr. Chatterjee that I have notbeen given promotion because of my poor interpersonal skills. Sir, you may be aware thatthe new sales staff is very arrogant because they proclaim that they have postgraduatedegree from renowned business schools in the country and they are not interested inworking in the field. That is why I have to be strict in managing them, as our ultimate goalis to achieve the target.Mr. Venkatraman: Mr. Mashroo, don't feel annoyed. I was just informally discussing withMr. Chatterjee that if you started working on your problems you would become VP in fewyears' time. But as far as this promotion is concerned, I have already given you 4 rating inyour performance and recommended you for the same. I think that HR department mighthave made certain changes in the grading and that may have worked against your benefit.Why will I harm you in getting the promotion; after all, you are the high performer in thecompany.Mr. Mashroo: How can it happen, Sir? How can they change the performance rating thatyou have given? Then in that case I would like to meet HR Head to know the reason.

1. Mr Mashroo is a senior sales manager of India Lever Limited. He always gives his100 percent and…

Answered: Questions 1. What is the problem of Mr.…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

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Company 2 - Velvet Hoop CustomsBilly Chow customises sneakers with bespoke paintwork (velvethoopcustoms.com). In 2015, Mr Chow, a self-professed sneakerhead, realised he could combine his love of sneakers with his long-time passion for painting and drawing. He was intrigued by limited-edition sneakers and special sneaker colourways, so he decided to look into creating his versions of these. Entirely self-taught, he started with canvas and leather painting tutorials on YouTube, and a lot of trial and error on his sneakers. He mainly uses leather paints and brushes, and occasionally stencils for logos or initials. Billy has been customising sneakers for more than half a decade. Although based in Singapore, Sneakerheads from Thailand, Indonesia, and even the U.S have commissioned Billy to customise their sneakers.After he started posting his work on Instagram, commissions began pouring in. It led to him starting Velvet Hoop Customs. His first paid project was a pair of Air Jordan 1s –…
12. List three companies that would be considered to be in an oligopoly. How much was spent by each of those three companies in 2018/2014 on advertising? (p. 273/278) In millions or billions of dollars annually?
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Activity 1. Why is market segmentation important in marketing? 2. If the women (30-40 years old) were your target market, what do they need?Whatdo they want? What products can you offer to them? What services can you offer forthem? 3. Find at least three (3) advertisements that show different positioning strategies. Compare and contrast these. 4. Given that our country and markets are rapidly aging, what five new product areasdo you think will be “hot” in 2030? Justify your picks and support your conclusions. 5. Increasingly, business buyers are purchasing all kinds of products and serviceselectronically, either through electronic data interchange links (EDI) or on the Internet. List the benefits of “cyberpurchasing” and “e-procurement.
The Pizza PuzzleTopic: Deceptive AdvertisingCharacters: George Hansen, General Manager, Augusta Marigold Inn, Subsidiaryof Hospitality Enterprises,Sharon Coombs, Food Services Manager, Augusta Marigold Inn George Hansen is General Manager for the Marigold Inn in Augusta, Georgia. SharonCoombs is Restaurant and Food Services Manager for the Inn. She reports to George. Two years ago, Sharon noticed a decline in room service business, the highest margin portion of her operation. This decline coincided with an increase in the national sales of pizza delivery and carryout firms as well as an increase in the number of empty pizza boxes from these firms being left in guest rooms in the Inn. Her immediate response was to install a pizza oven in the kitchen and offer room service pizza to guests. The effort met with modest success, though it was well below her expectations. Questionnaires completed by departing guests revealed a problem of product quality. Focusing on this problem, Sharon…
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Farah owned an antique store that specialize in rare porcelain bowl. When she opened the business in 2010, it was at a shop in Perlis. In 2015 she started to advertise on the Internet and by 2017 the business had grown to the point where she needed help to keep the business going. After a family discussion one night at the kitchen table in Mei 2017, it was agreed that Farah would probably keep the business going for another couple of years and then retire. Kasim, her youngest son and aged 20, would work in the shop as long as was needed and in return, he would receive any unsold bowl. When Farah retired at the end of 2020, she decided that she would give the unsold stock to charity and they could auction it and keep the proceeds. Find the: Issues of the case Issues Discussion with evidence Advise Suggestion
Farah owned an antique store that specialize in rare porcelain bowl. When she opened the business in 2010, it was at a shop in Perlis. In 2015 she started to advertise on the Internet and by 2017 the business had grown to the point where she needed help to keep the business going. After a family discussion one night at the kitchen table in Mei 2017, it was agreed that Farah would probably keep the business going for another couple of years and then retire. Kasim, her youngest son and aged 20, would work in the shop as long as was needed and in return, he would receive any unsold bowl. When Farah retired at the end of 2020, she decided that she would give the unsold stock to charity and they could auction it and keep the proceeds. solve this with the IRAC method
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