Answered: Questions 1. Should you recommend…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Scenario You are the senior software engineer at a start-up company developing exciting new product that will allow sales people to generate and email sales quotes and customer invoices from their smartphones. Your company's sales force has led a major corporation to believe your product will be available next week. Unfortunately, at this point the package still contains quite a few bugs. The leader of the tesling group has reported that all of the known bugs appear to be minor, but it will take another month of testing for his team to be confident the product contains no calastrophic errors, Because of the fierce competition in the smartphone software industry, it is critical that your company be the "first to market To the best of your knowledge, well-established company will release a similar product in a few weeks. If its product appears first, your start-up company will probably go of business. Questions 1. Should you recommend release of the product next week? 2. Who will benefit if the company follows your recommendation? 3. Who will.be harmed if the company follows your recommendation? 4. Do you have an obligation to any group of people that may be affected by your decision? 5. What additional information, if any, would help you answer the previous questions?

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