Questions 1: ‘Individualism’ and ‘Uncertainty Avoidance’ are two dimensions proposed by Hofstede which are mentioned in the text as influential factors in international collaboration. The text gives the ‘score’ of the UK, USA, Germany, and Japan on these dimensions to illustrate the differences. What were the scores of these same countries on the remaining cultural dimensions? How could score differences on these other dimensions also influence collaboration between for cultures mentioned? Give concrete examples, if possible. How could the scores help them to work together? Explain and provide 4 hypothetical examples? Question 2: The text mentions that within the same organization wider cultural gaps can exist between, say R&D and finance as between the R&D teams of two partners. To what extent can Hofstede’s cultural dimensions be used to explain such cultural gaps. Question 3: Now Hofstede ha proposed a new dimension (Indulgence Versus Restraint), what added value does it offer when analyzing this article?

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Questions 1: ‘Individualism’ and ‘Uncertainty Avoidance’ are two dimensions proposed by Hofstede which are mentioned in the text as influential factors in international collaboration. The text gives the ‘score’ of the UK, USA, Germany, and Japan on these dimensions to illustrate the differences.

  1. What were the scores of these same countries on the remaining cultural dimensions?
  2. How could score differences on these other dimensions also influence collaboration between for cultures mentioned? Give concrete examples, if possible. How could the scores help them to work together? Explain and provide 4 hypothetical examples?

Question 2: The text mentions that within the same organization wider cultural gaps can exist between, say R&D and finance as between the R&D teams of two partners. To what extent can Hofstede’s cultural dimensions be used to explain such cultural gaps.

Question 3: Now Hofstede ha proposed a new dimension (Indulgence Versus Restraint), what added value does it offer when analyzing this article?

Masters of collaboration
By Tom Lester
Ants, those masters of collaboration, have made
their species some of the most successful on the
planet. In contrast, tigers walk alone, and are
in grave danger of extinction. The message for
business is this: in the modern world, we must
collaborate or die.
at board level, but the hoped-for results will only
materialize if operating staff at all levels in
Birmingham are ready and able to work with
their opposite numbers.
Nationality, religion or corporate culture may
be the big hurdle, but it is important to also
realize that even within the same organization
wider cultural gaps can exist between, say,
Too often, however, in many UK companies, suc-
cessful collaboration – both internal and external
happens by accident rather than design, con-
trasting vividly with many overseas rivals.
R&D and finance as between the R&D teams of
-
two partners. Wherever it occurs, the failure to
understand can be disastrous. Rover is a tragic
There are good reasons why effective collabora-
tion is growing rapidly. Business operations example. Back in the 1980s, when shop-floor col-
are becoming steadily more flexible at every
level of the organization. Non-core activities
are outsourced, and procurement has become a
worldwide activity centred on China. Satisfying
customers at home demands an unprecedented
level of co-operation unimpeded by rigid hierar-
chies and departmental boundaries.
laboration in the UK car industry was near zero,
Rover nonetheless managed to form a partner-
ship with the Japanese group Honda to fill its
vital new model programme.
But the arrogance of the Rover managers and the
lack of a learning culture prevented them from
obtaining the real benefits of the relationship,
Flatter organizations depend not on authority according to Professor Lord Bhattacharyya, head
but on teamwork for effective action, and
networks of individuals may stretch halfway
round the globe and connect only electronically.
The truly multinational executive, able to work
effectively anywhere in the world with any
nationality, remains a rare beast, and ordinary
of the Warwick Manufacturing Group. Later,
in 1992, when BMW bought the Rover business,
communication with the German managers was
even worse (exacerbated by political infighting
on the German side).
Failure was the inevitable and bitter result. No
staff therefore need to understand and learn
doubt, ex-Rover patriots today will see the some-
what similar collapse of the DaimlerChrysler link
as salve for wounded pride. Rather like Rover,
A foreign joint venture or alliance, for example, DaimlerChrysler was dogged by poor collabora-
tion and infighting, which stemmed in part
from different cultures to achieve the right level
of collaboration.
may be agreed in Mumbai with great enthusiasm
Transcribed Image Text:Masters of collaboration By Tom Lester Ants, those masters of collaboration, have made their species some of the most successful on the planet. In contrast, tigers walk alone, and are in grave danger of extinction. The message for business is this: in the modern world, we must collaborate or die. at board level, but the hoped-for results will only materialize if operating staff at all levels in Birmingham are ready and able to work with their opposite numbers. Nationality, religion or corporate culture may be the big hurdle, but it is important to also realize that even within the same organization wider cultural gaps can exist between, say, Too often, however, in many UK companies, suc- cessful collaboration – both internal and external happens by accident rather than design, con- trasting vividly with many overseas rivals. R&D and finance as between the R&D teams of - two partners. Wherever it occurs, the failure to understand can be disastrous. Rover is a tragic There are good reasons why effective collabora- tion is growing rapidly. Business operations example. Back in the 1980s, when shop-floor col- are becoming steadily more flexible at every level of the organization. Non-core activities are outsourced, and procurement has become a worldwide activity centred on China. Satisfying customers at home demands an unprecedented level of co-operation unimpeded by rigid hierar- chies and departmental boundaries. laboration in the UK car industry was near zero, Rover nonetheless managed to form a partner- ship with the Japanese group Honda to fill its vital new model programme. But the arrogance of the Rover managers and the lack of a learning culture prevented them from obtaining the real benefits of the relationship, Flatter organizations depend not on authority according to Professor Lord Bhattacharyya, head but on teamwork for effective action, and networks of individuals may stretch halfway round the globe and connect only electronically. The truly multinational executive, able to work effectively anywhere in the world with any nationality, remains a rare beast, and ordinary of the Warwick Manufacturing Group. Later, in 1992, when BMW bought the Rover business, communication with the German managers was even worse (exacerbated by political infighting on the German side). Failure was the inevitable and bitter result. No staff therefore need to understand and learn doubt, ex-Rover patriots today will see the some- what similar collapse of the DaimlerChrysler link as salve for wounded pride. Rather like Rover, A foreign joint venture or alliance, for example, DaimlerChrysler was dogged by poor collabora- tion and infighting, which stemmed in part from different cultures to achieve the right level of collaboration. may be agreed in Mumbai with great enthusiasm
from national cultural differences and traditions
main factory, may have made the BMW team
between German and US managers.
uncomfortable from the outset.
The cultural guru's great contribution may lie
less in detailed analysis of deeply held cultural
attitudes and more in helping companies anti-
cipate and understand behaviour patterns that
their foreign managers may display in their home
territory, and the different patterns that they dis-
play when transferred to the UK.
The outcome in both cases will have come as no
surprise to Professor Geert Hofstede, who 30 years
ago pioneered the study of cultural diversity in
56 countries using IBM's worldwide database. He
has since been joined by others, notably a fellow
Dutchman, Fons Trompenaars, and the American,
Craig Storti.
As immigration grows, and London expands
even further as an international financial centre,
it becomes an important skill to be able to work
effectively with and through executives of widely
different backgrounds. Nationality, however, is
not the only cause of non-communication, and
not even the main cause, points out Kris Wadia,
Accenture's executive partner for global sourcing.
Interest in their work is currently reviving after
some big companies, including IBM, found that
trying to impose a single corporate culture around
the globe did not lead to better collaboration.
Two of the five 'cultural dimensions' that Prof.
Hofstede derived from his database go some way
to explaining the difficulties faced by Honda,
BMW and Daimler-Benz managers in collaborat-
ing with their opposite numbers at Rover and
Chrysler respectively.
"Put five English-speakers in a room to agree a set
of tasks, and each will come away with a slightly
different perspective', he says. Add in personal
fiefdoms, ancient IT systems and complex and
inappropriate organization and reward structures,
and effective collaboration will sink rapidly.
One is individualism, defined as the degree to which
ties between individuals – family as well as busi-
ness colleagues – are loose or tight. The UK score
as assessed by Prof. Hofstede is 89 out of a possible
100, indicating a high degree of individualism,
exceeded only by the US with 91. Germany is a
little above the European average at 67, but Japan
Accenture's Mr. Wadia finds that with modern
technology, companies can set up the infrastruc-
ture and telecommunications links between
units relatively easily. What is more difficult
and time-consuming are the soft issues, such
as training UK managers to work together, and
with foreign counterparts, and vice-versa.
scores 46.
On another dimension, uncertainty avoidance –
the degree to which individuals feel uncomfortable
in unstructured environments – the Japanese
score 92, the Germans 65, the Americans 46 and
the Brits 35. In real terms, the lack of precise systems, the more room there is for misunder-
rules and procedures at Longbridge, Rover's
The more sophisticated the communications
standing. Ants have no such problems.
ET Source: adapted from 'Masters of collaboration', Financial Times, 29/6/2007, p. 8 (Lester, T.) , © The Financial
Times Limited. All Rights Reserved.
Transcribed Image Text:from national cultural differences and traditions main factory, may have made the BMW team between German and US managers. uncomfortable from the outset. The cultural guru's great contribution may lie less in detailed analysis of deeply held cultural attitudes and more in helping companies anti- cipate and understand behaviour patterns that their foreign managers may display in their home territory, and the different patterns that they dis- play when transferred to the UK. The outcome in both cases will have come as no surprise to Professor Geert Hofstede, who 30 years ago pioneered the study of cultural diversity in 56 countries using IBM's worldwide database. He has since been joined by others, notably a fellow Dutchman, Fons Trompenaars, and the American, Craig Storti. As immigration grows, and London expands even further as an international financial centre, it becomes an important skill to be able to work effectively with and through executives of widely different backgrounds. Nationality, however, is not the only cause of non-communication, and not even the main cause, points out Kris Wadia, Accenture's executive partner for global sourcing. Interest in their work is currently reviving after some big companies, including IBM, found that trying to impose a single corporate culture around the globe did not lead to better collaboration. Two of the five 'cultural dimensions' that Prof. Hofstede derived from his database go some way to explaining the difficulties faced by Honda, BMW and Daimler-Benz managers in collaborat- ing with their opposite numbers at Rover and Chrysler respectively. "Put five English-speakers in a room to agree a set of tasks, and each will come away with a slightly different perspective', he says. Add in personal fiefdoms, ancient IT systems and complex and inappropriate organization and reward structures, and effective collaboration will sink rapidly. One is individualism, defined as the degree to which ties between individuals – family as well as busi- ness colleagues – are loose or tight. The UK score as assessed by Prof. Hofstede is 89 out of a possible 100, indicating a high degree of individualism, exceeded only by the US with 91. Germany is a little above the European average at 67, but Japan Accenture's Mr. Wadia finds that with modern technology, companies can set up the infrastruc- ture and telecommunications links between units relatively easily. What is more difficult and time-consuming are the soft issues, such as training UK managers to work together, and with foreign counterparts, and vice-versa. scores 46. On another dimension, uncertainty avoidance – the degree to which individuals feel uncomfortable in unstructured environments – the Japanese score 92, the Germans 65, the Americans 46 and the Brits 35. In real terms, the lack of precise systems, the more room there is for misunder- rules and procedures at Longbridge, Rover's The more sophisticated the communications standing. Ants have no such problems. ET Source: adapted from 'Masters of collaboration', Financial Times, 29/6/2007, p. 8 (Lester, T.) , © The Financial Times Limited. All Rights Reserved.
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