QUESTION TWO In today’s business environment, it is not very easy for marketers to excel if they don’t have their ears to the ground or kept abreast of what is happening around them. Task: Why is it important for marketers to monitor trends? Analyse and advise Ocean Weave at least five (5) marketing trends that are currently shaping the tourism industry today?  Guide them on how to adjust and fit into the trends.

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.