Question Three: Milka makes boxes of chocolates for which the demand is uncertain. " Quarterty demand (in boxes of chocolates) for the last 3 years follows: Quarter Year 1 Year 2 Year 3 1 3,000 3,300 3,502 2 1,700 2,100 2,448 3 900 1,500 1,768 4 4,400 5,100 5,882 Total 10,000 12,000 13,600 a Use intuition and judgment to estimate quarterly demand for the fourth year. b- Use weighted moving average to estimate the demand for every quarter in the fourth year. Try to calculate the weights from historical data of last two years

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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Question Three:
Milka makes boxes of chocolates for which the demand is uncertain. " Quarterly demand (in boxes of chocolates) for
the last 3 years follows:
Quarter
Year 1
Year 2
Year 3
1
3,000
3,300
3,502
2
1,700
2,100
2,448
900
1,500
1,768
4
4,400
5,100
5,882
Total
10,000
12,000
13,600
Use intuition and judgment to estimate quarterly demand for the fourth year.
a-
b- Use weighted moving average to estimate the demand for every quarter in the fourth year.
Try to calculate the weights from historical data of last two years
Transcribed Image Text:Question Three: Milka makes boxes of chocolates for which the demand is uncertain. " Quarterly demand (in boxes of chocolates) for the last 3 years follows: Quarter Year 1 Year 2 Year 3 1 3,000 3,300 3,502 2 1,700 2,100 2,448 900 1,500 1,768 4 4,400 5,100 5,882 Total 10,000 12,000 13,600 Use intuition and judgment to estimate quarterly demand for the fourth year. a- b- Use weighted moving average to estimate the demand for every quarter in the fourth year. Try to calculate the weights from historical data of last two years
Expert Solution
Step 1

Forecast with intuition and judgment: The demand in year 2 is on the average 20% above year 1 and year 3 is 12% above year 2. Thus the demand is increasing per annum but at a slowing pace. Thus we will assume that in year 4 the demand will grow at 8% approx.

Forecast with weighted moving average: as long as demand is increasing per annum but at a slowing pace, we should always take higher weightage for last year and far lower for previous years. Thus we've taken weighted moving average with assigned weights 60% to year 3, 30% to year 2, and 10% to year 1

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