QUESTION 91 Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a. Geographic segmentation because the use of trash cans isn’t dependent upon geography b. Psychographic segmentation because the variables are difficult for marketers to measure c. Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover d. Demographic segmentation because nearly every household utilizes trash cans.
Breakeven Analysis
Break Even Analysis is a term used in business, cost accounting and economics. It refers to a point where the total cost incurred becomes equal to the total revenue earned. Break Even Analysis determines the number of units to be sold to earn the revenue required to cover the total costs. Total cost is a sum total of fixed and variable costs.
Process analysis
The term process analysis can be defined as breakdown of production process into different phases that converts inputs into output. A series of routine activities are incorporated using organizational resources with a view to achieve operational excellence.
QUESTION 91
Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why?
a.
Geographic segmentation because the use of trash cans isn’t dependent upon geography
b.
Psychographic segmentation because the variables are difficult for marketers to measure
c.
Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover
d.
Demographic segmentation because nearly every household utilizes trash cans.
QUESTION 93
Which statement is valid in managing exchanges between a company and its customers?
a.
The company wants to maximize customer benefits
b.
Customers are the primary drivers of the purchase decisions.
c.
Customers want to pay the least amount possible
d.
The two parties have conflicting goals
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