Question 5 Total Quality Management (TQM) is perhaps the most significant of the new ideas which have swept across the operations management scene over the years. These are TWO reasons for thus: first the ideas of TQM have great perspective attraction for many people - most of us want to achieve "high quality" and secondly, a TQM approach to improvement can sometimes result in dramatic increases in operational effectiveness. Please use Mecerdes Benz or Coke Cola and critically analyze how quality is measured in the organization

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 5

Total Quality Management (TQM) is perhaps the most significant of the new ideas which have swept across the operations management scene over the years. These are TWO reasons for thus: first the ideas of TQM have great perspective attraction for many people - most of us want to achieve "high quality" and secondly, a TQM approach to improvement can sometimes result in dramatic increases in operational effectiveness.

Please use Mecerdes Benz or Coke Cola and critically analyze how quality is measured in the organization 

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