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Question 3 WONDER Ltd maker of quality pens has experienced a steady growth in sales for the past five years. However, increased competition has led the Managing Director of WONDER Ltd to believe that an aggressive advertising campaign will be necessary next year to maintain the company's present growth. To prepare for next advertising campaign, the company's accountant has prepared and presented to the Managing Director the following data for the current year 2020. COST SCHEDULE Variable cost per pen: Direct labour Direct material Variable overhead Total Variable Costs Fixed Cost: Manufacturing Selling Administrative Total Fixed Costs £ 8.00 3.25 2.50 13.75 25,000 40,000 70,000 135,000 Selling price £25 Expected sales 2020 (20,000units) £500,000 Tax Rate 20% The Managing Director has set a target for 2021 at a level of £550,000 (or 22,000 pens) Required: a. What is the projected after-tax net income for 2020? b. What is the break-even point in unit for 2020? c. The Managing Director believes that an additional selling expense of £11,250 for advertising in 2020, with other costs remaining constant, will be necessary to attain, the sales target. What will be the after-tax net income for 2020 if the additional £11,250 is spent?

Question 3 WONDER Ltd maker of quality pens has experienced a steady growth in sales for the past five years. However, increased competition has led the Managing Director of WONDER Ltd to believe that an aggressive advertising campaign will be necessary next year to maintain the company's present growth. To prepare for next advertising campaign, the company's accountant has prepared and presented to the Managing Director the following data for the current year 2020. COST SCHEDULE Variable cost per pen: Direct labour Direct material Variable overhead Total Variable Costs Fixed Cost: Manufacturing Selling Administrative Total Fixed Costs £ 8.00 3.25 2.50 13.75 25,000 40,000 70,000 135,000 Selling price £25 Expected sales 2020 (20,000units) £500,000 Tax Rate 20% The Managing Director has set a target for 2021 at a level of £550,000 (or 22,000 pens) Required: a. What is the projected after-tax net income for 2020? b. What is the break-even point in unit for 2020? c. The Managing Director believes that an additional selling expense of £11,250 for advertising in 2020, with other costs remaining constant, will be necessary to attain, the sales target. What will be the after-tax net income for 2020 if the additional £11,250 is spent?

Financial And Managerial Accounting
Financial And Managerial Accounting
15th Edition
ISBN:9781337902663
Author:WARREN, Carl S.
Publisher:WARREN, Carl S.
Chapter21: Variable Costing For Management analysis
Section: Chapter Questions
Problem 15E
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Question 3 WONDER Ltd maker of quality pens has experienced a steady growth in sales for the past five years. However, increased competition has led the Managing Director of WONDER Ltd to believe that an aggressive advertising campaign will be necessary next year to maintain the company's present growth. To prepare for next advertising campaign, the company's accountant has prepared and presented to the Managing Director the following data for the current year 2020. COST SCHEDULE Variable cost per pen: Direct labour Direct material Variable overhead Total Variable Costs Fixed Cost: Manufacturing Selling Administrative Total Fixed Costs £ 8.00 3.25 2.50 13.75 25,000 40,000 70,000 135,000 Selling price £25 Expected sales 2020 (20,000units) £500,000 Tax Rate 20% The Managing Director has set a target for 2021 at a level of £550,000 (or 22,000 pens) Required: a. What is the projected after-tax net income for 2020? b. What is the break-even point in unit for 2020? c. The Managing Director believes that an additional selling expense of £11,250 for advertising in 2020, with other costs remaining constant, will be necessary to attain, the sales target. What will be the after-tax net income for 2020 if the additional £11,250 is spent?
Transcribed Image Text:Question 3 WONDER Ltd maker of quality pens has experienced a steady growth in sales for the past five years. However, increased competition has led the Managing Director of WONDER Ltd to believe that an aggressive advertising campaign will be necessary next year to maintain the company's present growth. To prepare for next advertising campaign, the company's accountant has prepared and presented to the Managing Director the following data for the current year 2020. COST SCHEDULE Variable cost per pen: Direct labour Direct material Variable overhead Total Variable Costs Fixed Cost: Manufacturing Selling Administrative Total Fixed Costs £ 8.00 3.25 2.50 13.75 25,000 40,000 70,000 135,000 Selling price £25 Expected sales 2020 (20,000units) £500,000 Tax Rate 20% The Managing Director has set a target for 2021 at a level of £550,000 (or 22,000 pens) Required: a. What is the projected after-tax net income for 2020? b. What is the break-even point in unit for 2020? c. The Managing Director believes that an additional selling expense of £11,250 for advertising in 2020, with other costs remaining constant, will be necessary to attain, the sales target. What will be the after-tax net income for 2020 if the additional £11,250 is spent?
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