Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Question 20 of 20:
Select the best answer for the question.
20. When you go to a hair salon to get a haircut, what's the implicit service?
H
O A. The haircut itself
O B. The products and tools necessary to get a haircut
OC. Your perception of the relationship between value and cost
O D. How you feel about the friendliness of the staff and the level of cleanliness
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