Question 2 b Full explain this question and text typing work only Sankar owns a pet furniture business but he wants to grow his business and increase sales and profits. He plans to create a pet fashion line. Peoplelove and support Sankar's business because all of the products (e.g., dog beds, crates, cat towers) are manufactured locally in Bellingham, creating jobsfor the community. He doesn't want to hire new staff as he doesn't have a lot of money, but he thinks he might have to. Rather than developing a petfashion line, which of the following alternatives can you suggest to Sankar?Sankar should use a market penetration strategy.O Sankar should hire a marketing company to help him promote his products.Sankar should outsource his company's jobs to cut costs.O Sankar should consider selling his business to a larger pet food company.O Sankar should use cannibalization strategy.

A marketing concept is a set of strategies that businesses use to analyze their customers' needs and…

Answered: Question 2 b Full explain this…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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