Question 1 The economic utilities help assess consumer purchase decisions and pinpoint the drivers behind those decisions. Companies strive to increase the utility or perceived value of their products and services to enhance customer satisfaction, increase sales, and drive earnings. (a) Briefly explain any THREE (3) types of economic utility as add value to services. How do these values affect the overall distribution activities? (b) Discuss any FIVE (5) determinants for rate pricing as part of distribution commitment. Relate your answers with local distribution using trucking operations as an example

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