QUESTION 1: Major Case Study RUNNING A BUSINESS FROM YOUR POCKET: THE GHANAIAN DIGITAL REVOLUTION In the serene landscapes of Ghanaian Cities and Towns a question resonates among Ghanaian entrepreneurs: Can you truly run a company from your pocket? While it might seem ambitious, the reality is that many business functions today can be executed using smartphones, be it Tecno, Infinix, or Samsung. These devices, often termed the "Digital Multi-Tools" of our era, have revolutionized the Ghanaian business landscape. With just a touch, these smartphones transform into web browsers, telephones, cameras, multimedia players, and for many Ghanaian businesses, a portal into their corporate systems. The rise of apps tailored for social networking, customer relationship management (CRM), and even local market analytics has made these devices indispensable in the Ghanaian business toolkit. Historically, BlackBerry dominated the Ghanaian corporate scene due to its robust email functionalities, top-notch security, and tools tailored for business communication. However, the winds of change have been blowing. Across Ghana, from large corporations in Accra to small enterprises in Tamale, there's a noticeable shift towards brands like iPhone and other Android powered smartphone brands like Samsung, Infinix, Tecno, Huawei etc. For many, these devices aren't just tools; they're business lifelines. Take, for instance, Komfo Anokye Teaching Hospital in Kumasi. With a dedicated team of over 400 independent physicians, this hospital serves thousands across the region. Physicians here have adopted smartphones, particularly models like the Samsung Galaxy series, to maintain round-theclock connectivity. Whether it's accessing patient records, syncing their calendars, or receiving critical email alerts, smartphones have become their mobile command centers. The hospital has even customized its systems to provide doctors with secure mobile access to their electronic health records system, ensuring that patient data, from vital signs to therapy notes, is always at their fingertips. Then there's AfriLogistics, headquartered in Accra, a leading name in supply chain solutions across West Africa. Serving giants like MTN, Tullow Oil, and Kasapreko, AfriLogistics operates across multiple African countries, ensuring timely deliveries in a just-in-time (JIT) strategy. In such a dynamic environment, real-time information is gold. AfriLogistics developed an app, AfriTrack, for its fleet of drivers. This app, often run on robust devices like the Infinix Note series, updates shipment details, captures digital signatures, and provides real-time GPS tracking for every package. As deliveries are made, data, including GPS coordinates, is instantly uploaded to their servers, giving clients real-time insights into their shipments. CocoaTech, a budding Ghanaian start-up, is revolutionizing the cocoa industry. Using custom machinery, they're crafting unique chocolate flavors that cater to both local and international palates. Kofi Adom, the visionary behind CocoaTech, designed an app for his smartphone that allows him to remotely monitor and control each machine. Whether it's adjusting temperatures, switching machines on or off, or even viewing live feeds from his factory, his smartphone is his window to production. The team at CocoaTech, too, relies heavily on their devices for communication, sharing photos of new product designs, and even brainstorming through instant messaging. Not to be left behind, tablets, especially models like the Samsung Galaxy Tab, are carving their niche in the Ghanaian business ecosystem. These devices are perfect for tasks that require a larger screen, such as web-based note-taking, file sharing, and even drafting proposals. With the right apps and configurations, these tablets can seamlessly integrate into corporate networks, ensuring that Ghanaian professionals remain connected, whether they're in boardrooms in Accra or cocoa farms in Ahafo. In conclusion, the digital transformation in Ghana isn't just about adopting new technologies; it's about reshaping the very fabric of business operations. Case Study Questions: 1. Identify five (5) applications in the case study, the business function they support and state briefly how they improve operational efficiency and decision making with their respective organizational context? 2. Describe five (5) potential risks and challenges that businesses might face within the Ghanaian context when leveraging mobile devices. 3. There is a statement that “The iPhone is not a game changer, it’s an industry changer” Discuss the implications of this statement in NOT less than 400 words.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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QUESTION 1: Major Case Study RUNNING A BUSINESS FROM YOUR POCKET: THE GHANAIAN DIGITAL REVOLUTION In the serene landscapes of Ghanaian Cities and Towns a question resonates among Ghanaian entrepreneurs: Can you truly run a company from your pocket? While it might seem ambitious, the reality is that many business functions today can be executed using smartphones, be it Tecno, Infinix, or Samsung. These devices, often termed the "Digital Multi-Tools" of our era, have revolutionized the Ghanaian business landscape. With just a touch, these smartphones transform into web browsers, telephones, cameras, multimedia players, and for many Ghanaian businesses, a portal into their corporate systems. The rise of apps tailored for social networking, customer relationship management (CRM), and even local market analytics has made these devices indispensable in the Ghanaian business toolkit. Historically, BlackBerry dominated the Ghanaian corporate scene due to its robust email functionalities, top-notch security, and tools tailored for business communication. However, the winds of change have been blowing. Across Ghana, from large corporations in Accra to small enterprises in Tamale, there's a noticeable shift towards brands like iPhone and other Android powered smartphone brands like Samsung, Infinix, Tecno, Huawei etc. For many, these devices aren't just tools; they're business lifelines. Take, for instance, Komfo Anokye Teaching Hospital in Kumasi. With a dedicated team of over 400 independent physicians, this hospital serves thousands across the region. Physicians here have adopted smartphones, particularly models like the Samsung Galaxy series, to maintain round-theclock connectivity. Whether it's accessing patient records, syncing their calendars, or receiving critical email alerts, smartphones have become their mobile command centers. The hospital has even customized its systems to provide doctors with secure mobile access to their electronic health records system, ensuring that patient data, from vital signs to therapy notes, is always at their fingertips. Then there's AfriLogistics, headquartered in Accra, a leading name in supply chain solutions across West Africa. Serving giants like MTN, Tullow Oil, and Kasapreko, AfriLogistics operates across multiple African countries, ensuring timely deliveries in a just-in-time (JIT) strategy. In such a dynamic environment, real-time information is gold. AfriLogistics developed an app, AfriTrack, for its fleet of drivers. This app, often run on robust devices like the Infinix Note series, updates shipment details, captures digital signatures, and provides real-time GPS tracking for every package. As deliveries are made, data, including GPS coordinates, is instantly uploaded to their servers, giving clients real-time insights into their shipments. CocoaTech, a budding Ghanaian start-up, is revolutionizing the cocoa industry. Using custom machinery, they're crafting unique chocolate flavors that cater to both local and international palates. Kofi Adom, the visionary behind CocoaTech, designed an app for his smartphone that allows him to remotely monitor and control each machine. Whether it's adjusting temperatures, switching machines on or off, or even viewing live feeds from his factory, his smartphone is his window to production. The team at CocoaTech, too, relies heavily on their devices for communication, sharing photos of new product designs, and even brainstorming through instant messaging. Not to be left behind, tablets, especially models like the Samsung Galaxy Tab, are carving their niche in the Ghanaian business ecosystem. These devices are perfect for tasks that require a larger screen, such as web-based note-taking, file sharing, and even drafting proposals. With the right apps and configurations, these tablets can seamlessly integrate into corporate networks, ensuring that Ghanaian professionals remain connected, whether they're in boardrooms in Accra or cocoa farms in Ahafo. In conclusion, the digital transformation in Ghana isn't just about adopting new technologies; it's about reshaping the very fabric of business operations. Case Study Questions: 1. Identify five (5) applications in the case study, the business function they support and state briefly how they improve operational efficiency and decision making with their respective organizational context? 2. Describe five (5) potential risks and challenges that businesses might face within the Ghanaian context when leveraging mobile devices. 3. There is a statement that “The iPhone is not a game changer, it’s an industry changer” Discuss the implications of this statement in NOT less than 400 words.

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