Question 1 From the answers available select all options that could be potential customer 'costs? Switching costs Monetary costs Emotional costs Opportunity costs Question 2 The value of a market offering is ultimately determined by: The shareholder The customer The value exchange rate The CEO of the organisation Question 3 Lots of research has shown us that an organisation-wide customer

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question 1

From the answers available select all options that could be potential customer 'costs?

  1. Switching costs
  2. Monetary costs
  3. Emotional costs
  4. Opportunity costs

Question 2

The value of a market offering is ultimately determined by:

  1. The shareholder
  2. The customer
  3. The value exchange rate
  4. The CEO of the organisation

Question 3

Lots of research has shown us that an organisation-wide customer and market orientation has:

A negative effect on organisational performance

No effect on organisational performance

A positive effect on organisational performance

Research into this area has not been conducted yet

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