1.) Evaluate Deliveroo's busine with regard to B2C and B2B m typologies. Reference key academic marketing theory ar provide applied examples (Deliveroo) to demonstrate yo insights.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1.) Evaluate Deliveroo's business
with regard to B2C and B2B market
typologies. Reference key
academic marketing theory and
provide applied examples
(Deliveroo) to demonstrate your
insights.
Transcribed Image Text:1.) Evaluate Deliveroo's business with regard to B2C and B2B market typologies. Reference key academic marketing theory and provide applied examples (Deliveroo) to demonstrate your insights.
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Evaluate what are the needs , wants and demands of the deliveroo customer . Evaluate deliveroos business through a "jobs to be done " lens. Reference key academic marketing theory and provide applied examples( deliveroo ) to demonstrate your insights 

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From your knowledge of martech suggest five key technologies You would expect deliveroo to utilise in its marketing implementation , explain why these are beneficial to the organisation

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identify which 4.0 technologies enable the deliveroo business model and how these deliver customer value

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To what extent would you agree with the claim that Deliveroo's has a market orientation? Justify your standpoint with reference to key theory and application to Deliveroo

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Evaluate what are the needs, wants, demands of deliveroo's customer, Evaluate the deliveroo's business through a ''Jobs to be done"

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