Q6 Part 1. Explain why branding is important. Q6 Part 2. Analyse a brand of your choice, showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.

Q6 Part 1. Explain why branding is important. Q6 Part 2. Analyse a brand of your choice, showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter11: Product Concepts, Branding, And Packaging

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.

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Q6 Part 1. Explain why branding is important.

Q6 Part 2. Analyse a brand of your choice, showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.

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Introduction:

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Importance of brand:

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Brand building blocks:

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1. Brand identity – who are you?

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2. Brand meaning – what are you?

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3. Brand response – what do I think or feel about you?

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4. Brand resonance – how much of connection would I like to have with you?

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Conclusion:

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