Q43 Which of the following should you NOT do when writing and sending a news release? Select one: a. use the inverted pyramid style to structure your news release b. avoid jargon and technical terminology c. keep it short, crisp and tight d. send the release to the media as soon as possible

Q43 Which of the following should you NOT do when writing and sending a news release? Select one: a. use the inverted pyramid style to structure your news release b. avoid jargon and technical terminology c. keep it short, crisp and tight d. send the release to the media as soon as possible

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Q43

Which of the following should you NOT do when writing and sending a news release?

Select one:

a. use the inverted pyramid style to structure your news release

b. avoid jargon and technical terminology

c. keep it short, crisp and tight

d. send the release to the media as soon as possible

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