Q1: The highly successful online auction site eBay has attracted millions of buyers and sellers. In these faceless exchanges, trust on both sides of a transaction could be of concern. One action eBay has taken to promote trust in exchanges is to allow feedback. Why is this so important and effective?
Q1: The highly successful online auction site eBay has attracted millions of buyers and sellers. In these faceless exchanges, trust on both sides of a transaction could be of concern. One action eBay has taken to promote trust in exchanges is to allow feedback. Why is this so important and effective?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Q1: The highly successful online auction site eBay has attracted millions of buyers and sellers. In these faceless exchanges, trust on both sides of a transaction could be of concern. One action eBay has taken to promote trust in exchanges is to allow feedback. Why is this so important and effective?
Q2: In 1962, U.S. President John F. Kennedy took specific actions to avoid the pitfalls of groupthink in deciding how to proceed during the Cuban Missile Crisis. Conduct your own research and write a few paragraphs evaluating the steps taken and their effectiveness.
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