Q1-2 What is your target population (the social group you are interested in)? Examples include men, first-year students, or night-shift workers. Who will be included in your sample? Examples include 8 male college students, or 7 English majors. Remember, your sample should include 5-8 individuals. Q2-2 List 5-6 survey questions that you have developed. Questions may be adapted from, but not identical to, the example questions provided in Step 1.

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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Q1-2 What is your target population (the social group you are interested in)? Examples include men, first-year students, or night-shift workers. Who will be included in your sample? Examples include 8 male college students, or 7 English majors. Remember, your sample should include 5-8 individuals. Q2-2 List 5-6 survey questions that you have developed. Questions may be adapted from, but not identical to, the example questions provided in Step 1.
What questions will you ask? Consult your curiosity, and think about what you find
interesting or confusing about people's media usage. Develop a list of 5-6 questions. Most
surveys are comprised of closed-ended questions, or those for which all possible answers are
provided. A simple closed-ended question invites a simple "yes" or "no" as an answer. A
Likert scale question invites participants to choose along a continuum-from "strongly
agree" to "strongly disagree," for example, and often with five or seven choices.
Craft your own questions, or adapt from the list of examples below.
Which type of media do you use
most?
laptop
How content are you with your very
level of media usage?
content
When you do homework, do
you use more than one device
at the same time?
When you use a web browser,
how many tabs do you
typically have open?
Do you use your smartphone
when involved in the following
activities?
driving:
eating:
sleeping:
exercising:
walking:
yes
1-3
yes
yes
yes
yes
yes
smartphone tablet
somewhat
content
no
4-6
no
no
no
no
no
neutral
7-10
TV
other
somewhat very
discontent discontent
11 or more
Your instructor may ask you to present your work in the classroom or write an essay based on
the main questions and prompts from this Data Workshop. The questions in each step will
charow
you've learned
Transcribed Image Text:What questions will you ask? Consult your curiosity, and think about what you find interesting or confusing about people's media usage. Develop a list of 5-6 questions. Most surveys are comprised of closed-ended questions, or those for which all possible answers are provided. A simple closed-ended question invites a simple "yes" or "no" as an answer. A Likert scale question invites participants to choose along a continuum-from "strongly agree" to "strongly disagree," for example, and often with five or seven choices. Craft your own questions, or adapt from the list of examples below. Which type of media do you use most? laptop How content are you with your very level of media usage? content When you do homework, do you use more than one device at the same time? When you use a web browser, how many tabs do you typically have open? Do you use your smartphone when involved in the following activities? driving: eating: sleeping: exercising: walking: yes 1-3 yes yes yes yes yes smartphone tablet somewhat content no 4-6 no no no no no neutral 7-10 TV other somewhat very discontent discontent 11 or more Your instructor may ask you to present your work in the classroom or write an essay based on the main questions and prompts from this Data Workshop. The questions in each step will charow you've learned
Step 1: Develop Your Survey
Surveys are questionnaires that are administered to a sample of respondents selected from a
target population. You have probably participated in survey research, if you responded to the
last U.S. Census, or if you've offered your views to a pollster or market researcher.
What Was It Really Like at Woodstock? You could use many different methodologies to
investigate this question, including interviews, surveys, existing sources, or experiments.
In this step, you will develop two essential parts of survey research: a sample, and a set of
questions to include in your survey.
Who will respond to your survey? You may want to focus on one group of people, such as
student athletes, music majors, or women. A sample includes the members of the target
population who will be included in your study. For example, if your target population is
college seniors, you will need to recruit 5-8 college seniors who will comprise your sample. In
quantitative research, social scientists often use probability sampling or simple random
sampling, both of which involve mathematical techniques that reduce bias by giving each
member of the target population an equal chance to be included. In this study, you will
simply ask members of the target population to take your survey, a quicker approach to
generating a sample.
Transcribed Image Text:Step 1: Develop Your Survey Surveys are questionnaires that are administered to a sample of respondents selected from a target population. You have probably participated in survey research, if you responded to the last U.S. Census, or if you've offered your views to a pollster or market researcher. What Was It Really Like at Woodstock? You could use many different methodologies to investigate this question, including interviews, surveys, existing sources, or experiments. In this step, you will develop two essential parts of survey research: a sample, and a set of questions to include in your survey. Who will respond to your survey? You may want to focus on one group of people, such as student athletes, music majors, or women. A sample includes the members of the target population who will be included in your study. For example, if your target population is college seniors, you will need to recruit 5-8 college seniors who will comprise your sample. In quantitative research, social scientists often use probability sampling or simple random sampling, both of which involve mathematical techniques that reduce bias by giving each member of the target population an equal chance to be included. In this study, you will simply ask members of the target population to take your survey, a quicker approach to generating a sample.
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