Q.1.1 Identify and discuss a suitable on-the-job training and development method for the company’s technicians. Q.1.2 Classify the type of consumer product the business sells. Justify your choice. Q.1.3 Advise the business on how to manage debtors.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider the following scenario and then answer the questions that follow.
You have been hired as a business consultant to assist a local air-conditioning company as they scale up from start-up to a growth business. They have taken on 10 new employees, 6 of whom are inexperienced air-conditioning technicians who need to be developed over the next year. Many of the company’s customers are unable to pay for new installations due to tougher business conditions resulting from the pandemic, so the business is wanting to institute a new debtor’s policy.
In answering the questions below, consider the following:
• Maintain a balance between theory and application;
• All theory must be referenced from the textbook and other credible sources;
• Very limited use of direct quotes is permitted; you are required to paraphrase and explain concepts in your own words.
Q.1.1
Identify and discuss a suitable on-the-job training and development method for the company’s technicians.

Q.1.2
Classify the type of consumer product the business sells. Justify your choice.

Q.1.3
Advise the business on how to manage debtors.

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