Q. There are three cafes in Beachport, a remote town on the Limestone Coast of South Australia more than 300 km from Adelaide. The town has a resident population of about 500, and holiday makers boost the numbers particularly during the summer months. What market type best describes the café market-the market for coffee or tea and cake, etc. consumed on the premises or take-away-in Beachport, and what implications does that have for the cafes' managers' business decisions?
Q. There are three cafes in Beachport, a remote town on the Limestone Coast of South Australia more than 300 km from Adelaide. The town has a resident population of about 500, and holiday makers boost the numbers particularly during the summer months. What market type best describes the café market-the market for coffee or tea and cake, etc. consumed on the premises or take-away-in Beachport, and what implications does that have for the cafes' managers' business decisions?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Q. There are three cafés in Beachport, a remote
town on the Limestone Coast of South Australia
more than 300 km from Adelaide. The town has
a resident population of about 500, and holiday
makers boost the numbers particularly during
the summer months. What market type best
describes the café market-the market for
coffee or tea and cake, etc. consumed on the
premises or take-away-in Beachport, and what
implications does that have for the cafes'
managers' business decisions?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fa7247361-50a4-4ed3-b298-d53077b1072d%2Fcc38ebc5-668a-42aa-8da5-3812f4e5f1cc%2Fzw6fq9_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Q. There are three cafés in Beachport, a remote
town on the Limestone Coast of South Australia
more than 300 km from Adelaide. The town has
a resident population of about 500, and holiday
makers boost the numbers particularly during
the summer months. What market type best
describes the café market-the market for
coffee or tea and cake, etc. consumed on the
premises or take-away-in Beachport, and what
implications does that have for the cafes'
managers' business decisions?
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