While driving influencer marketing manager for a startup Fintox (www.fintox.com) which aims to drive investments literacy, conduct a search for the right influencers and elaborate on various tools you can use to find them. Explain in brief which mistakes one should avoid for influencer marketing in this case.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter10: Digital Marketing And Social Networking
Section10.2: The Challenges Of Intellectual Property In Digital Marketing
Problem 1C
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While driving influencer marketing manager for a startup Fintox (www.fintox.com) which aims to drive investments literacy, conduct a search for the right influencers and elaborate on various tools you can use to find them. Explain in brief which mistakes one should avoid for influencer marketing in this case. 

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