Proposed recommendations by: (a) Constructing an outline of a crisis management plan and suggesting how the plan could have been adopted to manage the crisis. (b) Identify public relations strategies and tactics used in sport contexts and outline those activities which could have been employed to manage the image and reputation of Ryan Lochte in the public sphere.
In August 2016, Ryan Lochte, the winner of 12 Olympic medals, publicly claimed that he was
being held up at gunpoint while competing at the Rio Olympic Games in 2016. CCTV later proved
that story was fabricated, resulting in a 10-month ban bestowed on Ryan Lochte.
Use the following questions to guide your analysis of the Case Study above and to include the
suggested areas of analysis:
3. Proposed recommendations by:
(a) Constructing an outline of a crisis management plan and suggesting how the plan could
have been adopted to manage the crisis.
(b) Identify public relations strategies and tactics used in sport contexts and outline those
activities which could have been employed to manage the image and reputation of Ryan
Lochte in the public sphere.
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