Ford and Firestone Tire and Rubber Company is one of unsuccessful crisis management in the organization. The Ford-Firestone Tire and Rubber Company dispute transpired in August 2000. In response to claims that their 15-inch Wilderness AT, radial ATX and ATX II tire treads were separating from the tire core—leading to crashes— Bridgestone/Firestone recalled 6.5 million tires. These tires were mostly used on the Ford Explorer, the world's top selling sport utility vehicle (SUV). The two companies committed three major blunders early on, say crisis experts. First, they blamed consumers for not inflating their tires properly. Then they blamed each other for faulty tires and faulty vehicle design. Then they said very little about what they were doing to solve a problem that had caused more than 100 deaths—until they got called to Washington to testify before Congress. Describe THREE [3] ways how THE PRINCIPLE OF GOVERNANCE in Stakeholder Theory can overcome the crisis between Ford and Firestone Tire and Rubber Company.
- Ford and Firestone Tire and Rubber Company is one of unsuccessful crisis management in the organization.
The Ford-Firestone Tire and Rubber Company dispute transpired in August 2000. In response to claims that their 15-inch
Wilderness AT, radial ATX and ATX II tire treads were separating from the tire core—leading to crashes—
Bridgestone/Firestone recalled 6.5 million tires. These tires were mostly used on the Ford Explorer, the world's top
selling sport utility vehicle (SUV).
The two companies committed three major blunders early on, say crisis experts. First, they blamed consumers for not
inflating their tires properly. Then they blamed each other for faulty tires and faulty vehicle design. Then they said very
little about what they were doing to solve a problem that had caused more than 100 deaths—until they got called to
Washington to testify before Congress.
Describe THREE [3] ways how THE PRINCIPLE OF GOVERNANCE in Stakeholder Theory can overcome the crisis
between Ford and Firestone Tire and Rubber Company.
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