Propose a corporate strategy for the Coffee Merchant that will apply for the next 10 years. Critically assess the competitive advantage of the company that their current strategy offers:Identify and evaluate the factors that contribute to their competitive advantage.Referring back to your analysis up to this point, identify at least 5 issues pertinent to the Coffee Merchant. Identify an appropriate option that would be the basis of their new strategy in the light of the abovePrioritise the issues and select two of them.Develop at least three options relevant for the corporate strategy.Assess these options as taught and create a proposal.Identify your final choice and discuss the impact it could have on at least three stakeholder groups. Review the stages have been undertaken for this assessment have contributed insights that informed your proposal and why they were needed to ensure your proposal is robust. Make sure you demonstrate your understanding of the purpose of the taught processes and the critical learning gained.

Introduction:The Coffee Merchant is a well-established coffee company that has been operating…

Answered: Propose a corporate strategy for the…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Propose a corporate strategy for the Coffee Merchant that will apply for the next 10 years.

Critically assess the competitive advantage of the company that their current strategy offers:

Identify and evaluate the factors that contribute to their competitive advantage.

Referring back to your analysis up to this point, identify at least 5 issues pertinent to the Coffee Merchant.

Identify an appropriate option that would be the basis of their new strategy in the light of the above

Prioritise the issues and select two of them.
Develop at least three options relevant for the corporate strategy.
Assess these options as taught and create a proposal.
Identify your final choice and discuss the impact it could have on at least three stakeholder groups.

Review the stages have been undertaken for this assessment have contributed insights that informed your proposal and why they were needed to ensure your proposal is robust. Make sure you demonstrate your understanding of the purpose of the taught processes and the critical learning gained.

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