Prime XYZ created a new design of toothbrush with a slick smooth handle *on whose brushes comes with different flavors, When they are about tolaunch the toothbrush they were surprised because their rival CompanyABC has already launch the same product. What form of intellectualproperty could we say was violated by Company ABC?TrademarksPatentCopyrightO Industrial Design

Intellectual property rights (IPR) means the legal rights vested upon the inventor or creator of…

Answered: Prime XYZ created a new design of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Creative Worx, Inc., develops, makes, and markets new computer programs for businesses and consumers. Generally, copyright protection extends to Group of answer choices the “look and feel” of the software. those parts of the software that can be read by humans. all aspects of the software. all of the choices.
Dell's patents, copyright , and trade secrets an importance of these
Charter of Rights and Freedoms In 1988, the federal government introduced a legislation, Tobacco Products Control Act, created in complete and total prohibition on all advertising and promotion of tobacco products in Canada. The act also required a health warning of a specific nature to be put on tobacco packaging and prohibited the manufacturers from putting any other information on those packages. The manufacturer challenged the legislation before the Supreme Court claiming that it interfered with the manufacturer’s right to freedom of expression section 2 (b) of the Charter of Rights and Freedoms. 1) Do Supreme Court has legal right to interpret the legislated law? 2) Does law infringe the freedom of expression of the charter? Please state your reasons.
. Computer programs cannot be protected under patent law in Canada. Do you agree with this statement? You are required to cite relevant “up-to-date” Canadian case law to justify your answer.
7 - Intellectual Property includes only intangible products of the human mind. TrueFalse
Solar Living discovers that Sunny Solar is planning to use the slogan “The Sun Is Always Shining on Solar Energy” in its marketing materials. Solar Living quickly files a trademark application for that phrase to prevent Sunny Solar from using it, although Solar Living has no plans to use the slogan. Will Solar Living’s application be granted? No, because Sunny Solar can prove that it thought up the slogan before Solar Living did. Yes, because Solar Living was the first to file for the trademark, and the U.S. operates on a first-to-file system. Yes, because “The Sun Is Always Shining on Solar Energy” is a phrase that can acquire a secondary meaning. No, because for a trademark to be granted an applicant must actually use, or intend to use, the mark in commerce.
Anthem, one of the largest healthcare insurers in the United States, implemented an“avoidable ER” policy to help manage the care of its enrollees. The policy stated thatAnthem would not pay for emergency room visits if the company determined that the visitwas not necessary. The policy, which was instituted in six states beginning in 2015, wasmeant to encourage patients to seek care in appropriate settings. However, providers feelthat this policy might cause patients to avoid emergency treatment, even when it isnecessary. In response to customer and provider complaints, Anthem created severalexceptions: Claims will be covered if a healthcare provider tells a patient to go to theemergency room, if the patient is under 15 years of age, if the patient is outside his or her state of residence, and if the patient had a CT scan or MRI or underwent surgery. Still,providers are unhappy with the policy (Livingston 2018).1-Why did Anthem implement this policy?
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Show how the ownership of a trademark might be in conflict with a person's constitutionally protected right to free expression while discussing computer science. How can these perspectives, which seem to be irreconcilable with one another, be brought into harmony?
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112) What is a trademark? a) A recipe. b) A word, name, symbol, or device that is used in trade with goods to include the source of the goods and to distinguish from the goods of the others c) A firm of protection provided to the authors of original works of authorship d) Something that excludes others from importing the innovation into the United States
ANTHEM’S AVOIDABLE EMERGENCY ROOM POLICYAnthem, one of the largest healthcare insurers in the United States, implemented an“avoidable ER” policy to help manage the care of its enrollees. The policy stated thatAnthem would not pay for emergency room visits if the company determined that the visitwas not necessary. The policy, which was instituted in six states beginning in 2015, wasmeant to encourage patients to seek care in appropriate settings. However, providers feelthat this policy might cause patients to avoid emergency treatment, even when it isnecessary. In response to customer and provider complaints, Anthem created severalexceptions: Claims will be covered if a healthcare provider tells a patient to go to theemergency room, if the patient is under 15 years of age, if the patient is outside his or her state of residence, and if the patient had a CT scan or MRI or underwent surgery. Still,providers are unhappy with the policy (Livingston 2018). What other solutions could be used…

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