○ A. $80,000 higher; $80,000 higher ○ B. $140,000 higher; $60,000 higher ○ C. $140,000 higher; the same OD. $120,000 higher; $80,000 lower ○ E. $40,000 higher; $100,000 lower Price Quantity $26 0 The marketing department of $24 20,000 Johnny Rockabilly's record company $22 40,000 has determined that the demand for his $20 60,000 latest CD is given in the table at right. $18 80,000 $16 100,000 $14 120,000 The record company's costs consist of a $240,000 fixed cost of recording the CD, an $8 per CD variable cost of producing and distributing the CD, plus the cost of paying Johnny for his creative talent. The company is considering two plans for paying Johnny. Plan 1: Johnny receives a zero fixed recording fee and a $4 per CD royalty for each CD that is sold. Plan 2: Johnny receives a $400,000 fixed recording fee and zero royalty per CD sold. Under either plan, the record company will choose the price of Johnny's CD so as to maximize its (the record company's) profit. The record company's profit is the revenues minus costs, where the costs include the costs of production, distribution, and the payment made to Johnny. Johnny's payment will be be under plan 2 as compared with plan 1, and the record company's profit will _under plan 2 as compared with plan 1.
○ A. $80,000 higher; $80,000 higher ○ B. $140,000 higher; $60,000 higher ○ C. $140,000 higher; the same OD. $120,000 higher; $80,000 lower ○ E. $40,000 higher; $100,000 lower Price Quantity $26 0 The marketing department of $24 20,000 Johnny Rockabilly's record company $22 40,000 has determined that the demand for his $20 60,000 latest CD is given in the table at right. $18 80,000 $16 100,000 $14 120,000 The record company's costs consist of a $240,000 fixed cost of recording the CD, an $8 per CD variable cost of producing and distributing the CD, plus the cost of paying Johnny for his creative talent. The company is considering two plans for paying Johnny. Plan 1: Johnny receives a zero fixed recording fee and a $4 per CD royalty for each CD that is sold. Plan 2: Johnny receives a $400,000 fixed recording fee and zero royalty per CD sold. Under either plan, the record company will choose the price of Johnny's CD so as to maximize its (the record company's) profit. The record company's profit is the revenues minus costs, where the costs include the costs of production, distribution, and the payment made to Johnny. Johnny's payment will be be under plan 2 as compared with plan 1, and the record company's profit will _under plan 2 as compared with plan 1.
Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter6: Consumer Choices
Section: Chapter Questions
Problem 13CTQ: Think back to a purchase that you made recently. How would you describe your thinking before you...
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Question
Transcribed Image Text:○ A. $80,000 higher; $80,000 higher
○ B. $140,000 higher; $60,000 higher
○ C. $140,000 higher; the same
OD. $120,000 higher; $80,000 lower
○ E. $40,000 higher; $100,000 lower
Transcribed Image Text:Price
Quantity
$26
0
The marketing department of
$24 20,000
Johnny Rockabilly's record company
$22
40,000
has determined that the demand for his
$20
60,000
latest CD is given in the table at right.
$18
80,000
$16
100,000
$14
120,000
The record company's costs consist of a $240,000 fixed cost of recording the CD, an $8 per CD variable cost of
producing and distributing the CD, plus the cost of paying Johnny for his creative talent. The company is
considering two plans for paying Johnny.
Plan 1: Johnny receives a zero fixed recording fee and a $4 per CD royalty for each CD that is sold.
Plan 2: Johnny receives a $400,000 fixed recording fee and zero royalty per CD sold.
Under either plan, the record company will choose the price of Johnny's CD so as to maximize its (the
record company's) profit. The record company's profit is the revenues minus costs, where the costs include the
costs of production, distribution, and the payment made to Johnny.
Johnny's payment will be
be
under plan 2 as compared with plan 1, and the record company's profit will
_under plan 2 as compared with plan 1.
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