Please tell me who Bobo the clown is. How does the social learning theory impact Mass Communications? 4 BIUA A Ix x²x, E 12pt Paragraph A fx

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
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Please tell me who Bobo the clown is. How does the social learning theory impact Mass Communications?
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Transcribed Image Text:Please tell me who Bobo the clown is. How does the social learning theory impact Mass Communications? B IU A Ix = = = ײ×₂ ||| 12pt Paragraph fx
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The seminal study on violence known as the "bobo doll experiment," conducted by psychologist Albert Bandura, showed that children may learn by seeing how adults behave.

People notice other people's behavior and emotional and attitude responses and take after them, according to the Social Learning Theory. The scope of social learning in communication is widened to include how we pattern ourselves after others in publications, the news, television, and film programs, as well as our friends on social media networks.

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