Please refer attached link for case study and provide detailed solutions please: https://www.researchgate.net/publication/346968917_Factors_Influencing_Consumer_Behaviour_A_Case_of_McDonald%27s or See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/346968917 QUESTIONS 1. Relate the findings of this case study to the local Fijian market for McDonald’s. Discuss at least three factors from the case study that affects consumer behavior in Fiji as well. 2. Analyze three positioning strategies which McDonald’s in Fiji can implement to compete with other fast‐food brands. Please support your answers with the use local examples. 3. Generate at least three locations in Fiji where you can recommend McDonald’s to open a new branch. Apply the principles of market segmentation and targeting and derive the best location for a new McDonald’s branch.
Please refer attached link for case study and provide detailed solutions please:
https://www.researchgate.net/publication/346968917_Factors_Influencing_Consumer_Behaviour_A_Case_of_McDonald%27s
or See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/346968917
QUESTIONS
1. Relate the findings of this case study to the local Fijian market for McDonald’s. Discuss at least
three factors from the case study that affects
2. Analyze three positioning strategies which McDonald’s in Fiji can implement to compete with
other fast‐food brands. Please support your answers with the use local examples.
3. Generate at least three locations in Fiji where you can recommend McDonald’s to open a new
branch. Apply the principles of market segmentation and targeting and derive the best location
for a new McDonald’s branch.
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