Please in 1 short paragraph explain this blueprint from line of interaction to support process. Information about the business

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please in 1 short paragraph explain this blueprint from line of interaction to support process.
Information about the business

 

PHYSICAL
EVIDENCE
CUSTOMER
ACTIONS
ON-STAGE
EMPLOYEE
CONTACT
BACK-STAGE
EMPLOYEE
CONTACT
Ambient
Music and
Lighting
Guests
are
greeted
and serve
drinks
LINEOF INTERACTION
Greet
guests
LINEOF VISIBILITY
Restaurant
Signage
Guests wait
to be seated
Notifies
guests about
the wait
Prepare
drinks
Employee
Uniform
When a table
is free the
guests are
seated
Escorts
guests to
table and
help seated
Chefs prepare
the appetizers
in advance
Furnishings
and
Restaurant
Decors
Guests
receive menu
and decide
what to order
Supervisors
greet
2
guests and
offers menu
& assistance
Waitstaff
place order
to kitchen
Table
Settings
Guest places
order
Supervisors
takes orders
Bar/Lounge
Area
Guests
enjoying the
decors and
live music
Supervisors
divide tasks
Waitstaff waits
in line for the
dishes to be
ready
F2
Restroom
Area &
Cleanliness
Guests
enjoy the
dishes and
beverage
F1
Waitstaff
delivers food
Chefs
prepare the
dishes
Guests
comment on
the overall
service
Waitstaff
verify
satisfaction
Transcribed Image Text:PHYSICAL EVIDENCE CUSTOMER ACTIONS ON-STAGE EMPLOYEE CONTACT BACK-STAGE EMPLOYEE CONTACT Ambient Music and Lighting Guests are greeted and serve drinks LINEOF INTERACTION Greet guests LINEOF VISIBILITY Restaurant Signage Guests wait to be seated Notifies guests about the wait Prepare drinks Employee Uniform When a table is free the guests are seated Escorts guests to table and help seated Chefs prepare the appetizers in advance Furnishings and Restaurant Decors Guests receive menu and decide what to order Supervisors greet 2 guests and offers menu & assistance Waitstaff place order to kitchen Table Settings Guest places order Supervisors takes orders Bar/Lounge Area Guests enjoying the decors and live music Supervisors divide tasks Waitstaff waits in line for the dishes to be ready F2 Restroom Area & Cleanliness Guests enjoy the dishes and beverage F1 Waitstaff delivers food Chefs prepare the dishes Guests comment on the overall service Waitstaff verify satisfaction
SUPPORT
PROCESSES
LINEOF INTERNALINTERACTION
Cleaning
and setting
up tables
Room
Service
delivery
F2
Payment
System
Transcribed Image Text:SUPPORT PROCESSES LINEOF INTERNALINTERACTION Cleaning and setting up tables Room Service delivery F2 Payment System
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