Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Please in 1 short paragraph explain this blueprint from line of interaction to support process.
Information about the business
![PHYSICAL
EVIDENCE
CUSTOMER
ACTIONS
ON-STAGE
EMPLOYEE
CONTACT
BACK-STAGE
EMPLOYEE
CONTACT
Ambient
Music and
Lighting
Guests
are
greeted
and serve
drinks
LINEOF INTERACTION
Greet
guests
LINEOF VISIBILITY
Restaurant
Signage
Guests wait
to be seated
Notifies
guests about
the wait
Prepare
drinks
Employee
Uniform
When a table
is free the
guests are
seated
Escorts
guests to
table and
help seated
Chefs prepare
the appetizers
in advance
Furnishings
and
Restaurant
Decors
Guests
receive menu
and decide
what to order
Supervisors
greet
2
guests and
offers menu
& assistance
Waitstaff
place order
to kitchen
Table
Settings
Guest places
order
Supervisors
takes orders
Bar/Lounge
Area
Guests
enjoying the
decors and
live music
Supervisors
divide tasks
Waitstaff waits
in line for the
dishes to be
ready
F2
Restroom
Area &
Cleanliness
Guests
enjoy the
dishes and
beverage
F1
Waitstaff
delivers food
Chefs
prepare the
dishes
Guests
comment on
the overall
service
Waitstaff
verify
satisfaction](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fc9737efd-391f-457a-98f6-aa044a0527f1%2Fa1c43c85-37ec-4dc6-9dc5-2735e9d75e75%2F3epq9as_processed.png&w=3840&q=75)
Transcribed Image Text:PHYSICAL
EVIDENCE
CUSTOMER
ACTIONS
ON-STAGE
EMPLOYEE
CONTACT
BACK-STAGE
EMPLOYEE
CONTACT
Ambient
Music and
Lighting
Guests
are
greeted
and serve
drinks
LINEOF INTERACTION
Greet
guests
LINEOF VISIBILITY
Restaurant
Signage
Guests wait
to be seated
Notifies
guests about
the wait
Prepare
drinks
Employee
Uniform
When a table
is free the
guests are
seated
Escorts
guests to
table and
help seated
Chefs prepare
the appetizers
in advance
Furnishings
and
Restaurant
Decors
Guests
receive menu
and decide
what to order
Supervisors
greet
2
guests and
offers menu
& assistance
Waitstaff
place order
to kitchen
Table
Settings
Guest places
order
Supervisors
takes orders
Bar/Lounge
Area
Guests
enjoying the
decors and
live music
Supervisors
divide tasks
Waitstaff waits
in line for the
dishes to be
ready
F2
Restroom
Area &
Cleanliness
Guests
enjoy the
dishes and
beverage
F1
Waitstaff
delivers food
Chefs
prepare the
dishes
Guests
comment on
the overall
service
Waitstaff
verify
satisfaction
![SUPPORT
PROCESSES
LINEOF INTERNALINTERACTION
Cleaning
and setting
up tables
Room
Service
delivery
F2
Payment
System](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fc9737efd-391f-457a-98f6-aa044a0527f1%2Fa1c43c85-37ec-4dc6-9dc5-2735e9d75e75%2Fa8mw0e_processed.jpeg&w=3840&q=75)
Transcribed Image Text:SUPPORT
PROCESSES
LINEOF INTERNALINTERACTION
Cleaning
and setting
up tables
Room
Service
delivery
F2
Payment
System
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