Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
The Great Automation started as a small setup and the significantly grow to the present size in the past 5 years. The CEO understands that innovation comes with supporting environment with incentives and recognition. Just that the company is too busy to deliver project after project, job after job. You are tasked to look into it as one of your portfolios.
a- Please describe Maslow’s Hierarchy of Needs
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