Steve Jobs and his friend Steve Wozniak were self-taught engineers who created one of the most popular, revolutionary, technology brand, “Apple”. Steve Jobs was not the first person to have an idea to create a user-friendly computer, and he was not the first person to come up with an idea about music players or smartphones, but he was the first person to implement them. He covered potential ideas  and  then  implemented  them  in  ways  that  no  one  had  ever  dreamed  of  before. Apple  products,  whether  they  be  a  computer,  laptop,  iPod,  iPhone,  iTunes,  or  otherwise,  are featured everywhere.   Not only Apple products are of high quality technological items, but the company also has superior branding and a strong company image making them, one of the most popular and easily recognizable brands in the world. From this example, identify and explain any four traits/characteristics of Steve Jobs that helped him to be successful in his business. Identify the factors/reasons that support the success of Apple Company?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Steve Jobs and his friend Steve Wozniak were self-taught engineers who created one of the most popular, revolutionary, technology brand, “Apple”. Steve Jobs was not the first person to have an idea to create a user-friendly computer, and he was not the first person to come up with an idea about music players or smartphones, but he was the first person to implement them. He covered potential ideas  and  then  implemented  them  in  ways  that  no  one  had  ever  dreamed  of  before. Apple  products,  whether  they  be  a  computer,  laptop,  iPod,  iPhone,  iTunes,  or  otherwise,  are featured everywhere.   Not only Apple products are of high quality technological items, but the company also has superior branding and a strong company image making them, one of the most popular and easily recognizable brands in the world.

  1. From this example, identify and explain any four traits/characteristics of Steve Jobs that helped him to be successful in his business.
  2. Identify the factors/reasons that support the success of Apple Company?
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