Describe a historical situation where a failure to assess and correctly interpret the external environment resulted in a business' failure. What elements of the external environment were missed? How might the company have corrected this oversight?
Describe a historical situation where a failure to assess and correctly interpret the external environment resulted in a business' failure. What elements of the external environment were missed? How might the company have corrected this oversight?
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DRQ
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Describe a historical situation where a failure to assess and correctly interpret the external environment resulted in a business' failure. What elements of the external environment were missed? How might the company have corrected this oversight? Cite any sources used to support your answer.
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