Please create opportunities and threats part SWOT analysis Note: readings and lesson in the photo attached

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please create opportunities and threats part SWOT analysis Note: readings and lesson in the photo attached
Statement of the Problem
Packaging is a necessary component of daily living. It protects, preserves, and
enhances items, displays vital information, serves as a marketing tool, and enables safe
transportation. Nonetheless, the unpleasant reality is that packing is frequently considered
waste. Even worse, packaging also often finds up in this state.
Therefore, as with most businesses, Maria's packaging should be more recyclable
and plastic-free. Plastics result from human innovation since they are lightweight, durable,
decay-resistant, affordable, and formable. Unfortunately, this innovation is costly.
Plastic packaging is incredibly wasteful and negatively affects the ecosystems on which we
depend. Due to inadequate product design and a lack of political infrastructure, most plastic
trash gets disposed of in landfills or the environment. Because plastic is not biodegradable.
every piece of plastic ever manufactured remains on Earth. Plastic that is discarded or
washed into the oceans, whether or degrades into microplastics, is ingested by marine
species. Due to its short lifespan, plastic packaging is one of the significant contributors to
plastic pollution.
Another issue is that food poisoning is frequently brought on by microorganisms from
improperly kept, prepared, handled, or cooked foods. Food tainted with microorganisms that
cause food poisoning may seem, smell, and taste normal. When food is improperly stored,
bacteria can spread to deadly levels. Even when products are properly preserved, there are
always flaws in creating specific packing materials. Although materials may technically be
able to be recycled or composted, this does not necessarily imply that the necessary
infrastructure exists or that the materials are correctly separated and ultimately recycled or
composted. Whether materials are recycled or composted at the end of their lives, safer
materials and chemical building blocks must be used; otherwise, they may contaminate
compost, recycling streams, or even food.
Transcribed Image Text:Statement of the Problem Packaging is a necessary component of daily living. It protects, preserves, and enhances items, displays vital information, serves as a marketing tool, and enables safe transportation. Nonetheless, the unpleasant reality is that packing is frequently considered waste. Even worse, packaging also often finds up in this state. Therefore, as with most businesses, Maria's packaging should be more recyclable and plastic-free. Plastics result from human innovation since they are lightweight, durable, decay-resistant, affordable, and formable. Unfortunately, this innovation is costly. Plastic packaging is incredibly wasteful and negatively affects the ecosystems on which we depend. Due to inadequate product design and a lack of political infrastructure, most plastic trash gets disposed of in landfills or the environment. Because plastic is not biodegradable. every piece of plastic ever manufactured remains on Earth. Plastic that is discarded or washed into the oceans, whether or degrades into microplastics, is ingested by marine species. Due to its short lifespan, plastic packaging is one of the significant contributors to plastic pollution. Another issue is that food poisoning is frequently brought on by microorganisms from improperly kept, prepared, handled, or cooked foods. Food tainted with microorganisms that cause food poisoning may seem, smell, and taste normal. When food is improperly stored, bacteria can spread to deadly levels. Even when products are properly preserved, there are always flaws in creating specific packing materials. Although materials may technically be able to be recycled or composted, this does not necessarily imply that the necessary infrastructure exists or that the materials are correctly separated and ultimately recycled or composted. Whether materials are recycled or composted at the end of their lives, safer materials and chemical building blocks must be used; otherwise, they may contaminate compost, recycling streams, or even food.
READING
RECYCLE CITY: MARIA'S MARKET
Maria's Market is the main supermarket in Recycle City. Maria tries
to stock items and provide services in her store that reduce the
amount of material going into the waste stream and encourage
reuse and recycling.
Maria realized that the first and best thing she should do was
to reduce the amount of waste her customers had to throw away
after they bought products at her market.
Maria
To reduce the amount of waste and its impact on the environment,
Maria began to stock items in the store that contained fewer harm-
ful ingredients and used less packaging. To reduce packaging and
wasted food, she created a section in the store where shoppers
Paper or Plastic?
Should you ask for a paper or plastic bag at the checkout counter?
There's no easy answer. The materials needed to make either bag
come from our natural resources.
• Paper comes from wood, which comes from trees, which grow
in the earth's soil.
Plastic is made from petroleum, also known as fossil fuel.
Petroleum is made by the decomposition (breaking down) of
ancient plants and animals inside the earth.
The trees needed to make paper are considered renewable
resources. That means more trees can be planted to take the place
of trees that are cut down to make paper and other products. But,
trees take many years to replace because they grow slowly. Once
paper is made, it can be recycled and used to create more paper
goods. Making it into new paper, however, uses water and energy.
Petroleum needed to make plastic is considered a non-
renewable resource. Like aluminum, tin, and steel, petroleum is
not renewable because it is the result of geological processes that
take millions of years to complete. When used up, the earth's
petroleum reserves will be gone for a long, long time. While plas
tic bags are easy to reuse, they're seldom recycled, and lots and
lots of them get dumped into landfills.
The best solution is to use a cloth bag or knapsack for grocery
shopping, or to bring your old plastic or paper bag back to the
store when you shop again. (Some stores, like Maria's Market in
Recycle City, credit your grocery bill for reusing old bags because
they don't have to buy as many new ones.) If you only purchase
one or two items, you might not need a bag at all.
Recycling Igloos
In many parts of the country, supermarkets place recycling con
tainers near the store to encourage their customers to recycle.
(They can be any shape really, but Recycle City uses these brightly
colored igloos because they're fun.)
These igloos are used to collect bottles, cans, and plastic from
Maria's Market shoppers. Twice a week, trucks from the local
Materials Recovery Facility come by to empty the igloos and take
the items for recycling.
Re-use this bag
the next time you shop
and
receive
5%
credit
towards your purchase.
could buy food in bulk, measuring out the exact amounts they
needed.
Maria also set up a program to reuse those things that could be
reused, such as cardboard boxes that shoppers could use to carry their
purchases and bring back to the store on their next visit. She also gave
customers discounts for returning their plastic bags the next time they
shopped and for bringing their own cloth sacks to carry groceries home.
Finally, Maria made sure that many of the items in the store
could be easily recycled. She set up well-marked collection con-
tainers to make it easy for shoppers to participate in the market's
recycling program. Maria knows that recycling keeps useful mate-
rials from going into landfills, helping to preserve the land in and
around Recycle City for other uses, like parks and schools.
(continued)
149
Cardboard Boxes
The cardboard boxes used to ship food to Maria's Market can be
put to a variety of other uses once the food has been unpacked.
The folks at the market let Recycle City residents come by and
pick up cartons for storing things or moving to a new home. Any
cartons that aren't claimed by the residents are broken down and
put into a pile so they can be collected, recycled, and made into
other things, like new boxes, paper bags, building insulation, ani-
mal bedding, or packaging materials.
Reduced Packaging
When the buyers at Maria's Market place orders to restock the
store, they try to order items with very little packaging, or that use
ecological packaging (ones requiring as little energy and as few
resources as possible to produce).
Maria's buyers also try to stock products that come in refillable
containers. Products that don't harm the environment and come in
ecologically friendly packages are called green products.
Packaging that isn't environmentally friendly includes products
that are wrapped in several layers of plastic, use plastic foam, or have
individually wrapped packages inside of a larger wrapped package.
Maria's buyers let the manufacturers who make products for
the grocery shelves know that they and their Recycle City cus-
tomers would rather buy products wrapped in environmentally
friendly packages than ones that aren't. Using this kind of packag-
ing is good for the manufacturer's business.
Bulk and Fresh Foods
Packaging materials make up more than 30 percent of all con-
sumer waste. Maria's Market offers shoppers many fresh foods
and bulk foods to help reduce the amount of waste from too much
packaging.
Fresh foods, such as bananas, oranges, and nuts, come in their
own natural packaging and are excellent sources of nutrition.
Bulk items and food purchased in bulk quantities allow Maria's
shoppers to decide exactly how much they want to keep on hand.
For small needs, folks measure out the exact quantity they want,
helping to reduce food waste. For larger needs, they can buy
bulk quantities, which usually use less packaging material and
cost less.
When purchasing fresh foods or buying in bulk, shoppers can
put their purchases into refillable containers they bring to the
store or into the recyclable or reusable bags Maria provides.
Paper Towels and Other Paper Items
Many paper products on the shelves today have already been
recycled. Buying recycled products saves valuable natural res-
ources and helps to create a market for those materials. When.
manufacturers know that shoppers want recyclable goods, they
will make more of them.
In Maria's Market, the popularity of paper towels and toilet
paper made from recycled materials ensures that fewer new trees
have to ha down t
n to produre now productr
Transcribed Image Text:READING RECYCLE CITY: MARIA'S MARKET Maria's Market is the main supermarket in Recycle City. Maria tries to stock items and provide services in her store that reduce the amount of material going into the waste stream and encourage reuse and recycling. Maria realized that the first and best thing she should do was to reduce the amount of waste her customers had to throw away after they bought products at her market. Maria To reduce the amount of waste and its impact on the environment, Maria began to stock items in the store that contained fewer harm- ful ingredients and used less packaging. To reduce packaging and wasted food, she created a section in the store where shoppers Paper or Plastic? Should you ask for a paper or plastic bag at the checkout counter? There's no easy answer. The materials needed to make either bag come from our natural resources. • Paper comes from wood, which comes from trees, which grow in the earth's soil. Plastic is made from petroleum, also known as fossil fuel. Petroleum is made by the decomposition (breaking down) of ancient plants and animals inside the earth. The trees needed to make paper are considered renewable resources. That means more trees can be planted to take the place of trees that are cut down to make paper and other products. But, trees take many years to replace because they grow slowly. Once paper is made, it can be recycled and used to create more paper goods. Making it into new paper, however, uses water and energy. Petroleum needed to make plastic is considered a non- renewable resource. Like aluminum, tin, and steel, petroleum is not renewable because it is the result of geological processes that take millions of years to complete. When used up, the earth's petroleum reserves will be gone for a long, long time. While plas tic bags are easy to reuse, they're seldom recycled, and lots and lots of them get dumped into landfills. The best solution is to use a cloth bag or knapsack for grocery shopping, or to bring your old plastic or paper bag back to the store when you shop again. (Some stores, like Maria's Market in Recycle City, credit your grocery bill for reusing old bags because they don't have to buy as many new ones.) If you only purchase one or two items, you might not need a bag at all. Recycling Igloos In many parts of the country, supermarkets place recycling con tainers near the store to encourage their customers to recycle. (They can be any shape really, but Recycle City uses these brightly colored igloos because they're fun.) These igloos are used to collect bottles, cans, and plastic from Maria's Market shoppers. Twice a week, trucks from the local Materials Recovery Facility come by to empty the igloos and take the items for recycling. Re-use this bag the next time you shop and receive 5% credit towards your purchase. could buy food in bulk, measuring out the exact amounts they needed. Maria also set up a program to reuse those things that could be reused, such as cardboard boxes that shoppers could use to carry their purchases and bring back to the store on their next visit. She also gave customers discounts for returning their plastic bags the next time they shopped and for bringing their own cloth sacks to carry groceries home. Finally, Maria made sure that many of the items in the store could be easily recycled. She set up well-marked collection con- tainers to make it easy for shoppers to participate in the market's recycling program. Maria knows that recycling keeps useful mate- rials from going into landfills, helping to preserve the land in and around Recycle City for other uses, like parks and schools. (continued) 149 Cardboard Boxes The cardboard boxes used to ship food to Maria's Market can be put to a variety of other uses once the food has been unpacked. The folks at the market let Recycle City residents come by and pick up cartons for storing things or moving to a new home. Any cartons that aren't claimed by the residents are broken down and put into a pile so they can be collected, recycled, and made into other things, like new boxes, paper bags, building insulation, ani- mal bedding, or packaging materials. Reduced Packaging When the buyers at Maria's Market place orders to restock the store, they try to order items with very little packaging, or that use ecological packaging (ones requiring as little energy and as few resources as possible to produce). Maria's buyers also try to stock products that come in refillable containers. Products that don't harm the environment and come in ecologically friendly packages are called green products. Packaging that isn't environmentally friendly includes products that are wrapped in several layers of plastic, use plastic foam, or have individually wrapped packages inside of a larger wrapped package. Maria's buyers let the manufacturers who make products for the grocery shelves know that they and their Recycle City cus- tomers would rather buy products wrapped in environmentally friendly packages than ones that aren't. Using this kind of packag- ing is good for the manufacturer's business. Bulk and Fresh Foods Packaging materials make up more than 30 percent of all con- sumer waste. Maria's Market offers shoppers many fresh foods and bulk foods to help reduce the amount of waste from too much packaging. Fresh foods, such as bananas, oranges, and nuts, come in their own natural packaging and are excellent sources of nutrition. Bulk items and food purchased in bulk quantities allow Maria's shoppers to decide exactly how much they want to keep on hand. For small needs, folks measure out the exact quantity they want, helping to reduce food waste. For larger needs, they can buy bulk quantities, which usually use less packaging material and cost less. When purchasing fresh foods or buying in bulk, shoppers can put their purchases into refillable containers they bring to the store or into the recyclable or reusable bags Maria provides. Paper Towels and Other Paper Items Many paper products on the shelves today have already been recycled. Buying recycled products saves valuable natural res- ources and helps to create a market for those materials. When. manufacturers know that shoppers want recyclable goods, they will make more of them. In Maria's Market, the popularity of paper towels and toilet paper made from recycled materials ensures that fewer new trees have to ha down t n to produre now productr
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