please create a SWOT analysis for the fashion brand H&M
Fashion Brand H&M
- H&M is Hennes & Mauritz AB company.
- CEO: Helena Helmersson
- Founder: Erling Persson
- Year founded: October 4th, 1947
- Headquarters: Stockholm, Sweden
- Employees (2020): 177,000.
They are provide products and services like clothings | Accessories | Footwear | Cosmetics | Underwear | Sportswear | Home Textiles | Apparels.
H&M SWOT Analysis
H&M's Strength
1. Effective Strategy: Fashion retailer businesses relies on effective of selling master plan for higher merchandise turnover. H&M uses the fast fashion model that provides designer tables with the latest and newest fashion trends. This Master plan allows for the fast delivery of merchandiser from the designer table to the showroom floor.
2. Global Presence: H&M offers our products across all 6 continents. From Europe to North America, Asia, Australia, Africa, and Latin America.
3. Competitive Pricing: H&M follow this competitive pricing method. They are focus on customer and provide valueable quality of your customers.
4. Variety of products: This method will graps the attention of customers. Because The customer prefers to go to the same shop where all types of products are available.
5. Valuable brand: H&M has adopted a customer-centric approach strategy for running of the business. They converted it from company to brand. In 2019, it was ranked the 58th most valuable brand in the world.
6. Strong Online Channels: In digital World, most of the companies our adopted digital technology and in this area they are the many advantages. H&M has a strong online presence with a biggest audience across many platforms, which is funneled to drive sales via eCommerce.
H&M's weaknesses
1. Depends on third party suppliers: H&M is excessively dependent on third party suppliers. Over depending on the third party, vendors can affect company’s order commitments and any bad audience experience can affect the brand goodwill.
2. Affordable pricing affects quality: H&M is popular for Providing affordable clothing for our customers, but sometimes this strategy are also affects the quality of the clothes and other products of H&M.
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