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PlayStation VR Headset Innovator Electric car Movies newly released on demand Early Adopter SUV Early Majority VCR Late Majority Electric car Laggard

PlayStation VR Headset Innovator Electric car Movies newly released on demand Early Adopter SUV Early Majority VCR Late Majority Electric car Laggard

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Diffusion of Innovation There are certain products that can be associated with users in each stage of the diffusion of innovation curve. The process by which the use of an innovation-whether a product, a service, or a process-spreads throughout a market group, over time and across various categories of adopters, is referred to as diffusion of innovation. The theory surrounding diffusion of innovation helps marketers understand the rate at which consumers are likely to adopt a new product or service. It also gives them a means to identify potential markets for their new products or services and predict their potential sales, even before they introduce the innovations. Roll your cursor over each type of product to reveal definitions. Then place each product under the correct consumer type. PlayStation VR Headset Innovator Electric car Movies newly released on demand Early Adopter SUV Early Majority VCR Late Majority Electric car Laggard
Transcribed Image Text:Diffusion of Innovation There are certain products that can be associated with users in each stage of the diffusion of innovation curve. The process by which the use of an innovation-whether a product, a service, or a process-spreads throughout a market group, over time and across various categories of adopters, is referred to as diffusion of innovation. The theory surrounding diffusion of innovation helps marketers understand the rate at which consumers are likely to adopt a new product or service. It also gives them a means to identify potential markets for their new products or services and predict their potential sales, even before they introduce the innovations. Roll your cursor over each type of product to reveal definitions. Then place each product under the correct consumer type. PlayStation VR Headset Innovator Electric car Movies newly released on demand Early Adopter SUV Early Majority VCR Late Majority Electric car Laggard
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