PART A A.1 Mini Case Mr. A owns a family business. He has appointed highly qualified and experienced Managers for the operations. However, these Managers have been instructed to get his approval prior to making any decisions. Mr. A believes that these managers might not be having the same interest as him in the success of his business. Is the decision-making in the above case study, a. is it Centralization or decentralization? b. Meaning or definition? Justification (1.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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PART A
A.1 Mini Case
Mr. A owns a family business. He has appointed highly qualified and experienced Managers
for the operations. However, these Managers have been instructed to get his approval prior to
making any decisions. Mr. A believes that these managers might not be having the same interest
as him in the success of his business.
Is the decision-making in the above case study,
a. is it Centralization or decentralization?
b. Meaning or definition?
Justification (1.
Transcribed Image Text:PART A A.1 Mini Case Mr. A owns a family business. He has appointed highly qualified and experienced Managers for the operations. However, these Managers have been instructed to get his approval prior to making any decisions. Mr. A believes that these managers might not be having the same interest as him in the success of his business. Is the decision-making in the above case study, a. is it Centralization or decentralization? b. Meaning or definition? Justification (1.
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