Part 4 c. What does the columnist mean by​ "governance failures"? Who is​ failing? Why might these failures be​ happening? A. Governance failure is when a​ firm's top management fails to act in the best interests of its customers and instead acts in ways to increase their own salaries and bonuses. B. Governance failure is when a​ firm's top management fails to act in the best interests of its shareholders and instead acts in ways to increase their own salaries and bonuses. C. Governance failure is when a​ firm's top management fails to act in the best interests of its shareholders and instead acts in ways to increase the profits of the firm. D. Governance failure is when a​ firm's top management fails to act in the best interests of its board of directors and instead acts in ways to increase the profits of the firm.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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According to an opinion column in the Wall Street Journal​, ​"Directors need to be held more accountable when they fail to set the proper tone at the​ top, and right now there is almost no consequence for most governance​ failures."​Source: Ronald​ Barusch, "CBS and the Need to Hold Directors​ Accountable," Wall Street Journal​, September​ 16, 2018. Part 2 a. What is the key principalagent problem that exists in some​ corporations? A. The​ firm's top managementthe agentsmay pursue their own interests rather than the interests of the​ firm's customersthe principal. B. The​ firm's top managementthe principalmay pursue their own interests rather than the interests of its workersthe agents. C. The​ firm's top managementthe agentsmay pursue their own interests rather than the interests of its shareholdersthe principal. D. The​ firm's shareholdersthe principalmay pursue their own interests rather than the interests of the​ firm's top managementthe agents. Part 3 b. To whom are members of the board of directors​ responsible? A. The inside directors of the corporation. B. The customers of the corporation. C. The employees of the corporation. D. The shareholders of the corporation. Part 4 c. What does the columnist mean by​ "governance failures"? Who is​ failing? Why might these failures be​ happening? A. Governance failure is when a​ firm's top management fails to act in the best interests of its customers and instead acts in ways to increase their own salaries and bonuses. B. Governance failure is when a​ firm's top management fails to act in the best interests of its shareholders and instead acts in ways to increase their own salaries and bonuses. C. Governance failure is when a​ firm's top management fails to act in the best interests of its shareholders and instead acts in ways to increase the profits of the firm. D. Governance failure is when a​ firm's top management fails to act in the best interests of its board of directors and instead acts in ways to increase the profits of the firm. 

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