Part 1: Product/Service Feasibility A.Product/service desirability B.Product/service demand   Part 2: Industry/Target Market Feasibility A.Industry attractiveness B.Target market attractiveness   Part 3: Organizational Feasibility A.Management prowess B.Resource sufficiency   Part 4: Financial Feasibility A.Total start-up cash needed B.Financial performance of similar businesses C.Overall financial attractiveness of the proposed venture

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