Review the Case Study: East Chestnut Regional Health System document. Assume you are the Marketing Manager for East Chestnut Regional Health. Upper management has requested you prepare a Current Situation/SWOT Analysis summary for them. Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis on the organization, using the SWOT Analysis Worksheet for your analysis. Consider the following in your analysis: • Current internal product and service strengths and weaknesses • Current competition • Current or potential opportunities that exist in the external environment and their impact on the organization • Current or potential threats in the external environment and their impact on the organization Prepare a 500-word Current Situation/SWOT Analysis Summary of your analysis in which you answer the question, "Where are we now as an organization?" Include the following in your Current Situation/SWOT Analysis Summary: • 3 key strengths of the organization on which it can build 3 key weaknesses of the organization on which it can improve • 3 key opportunities the organization could address in the marketplace to expand its offerings or improve its profitability • 3 key threats the organization faces from the external environment • How the organization can build on its strengths to address its weaknesses and threats • How the organization can build on its strengths to take advantage of market opportunities
Review the Case Study: East Chestnut Regional Health System document. Assume you are the Marketing Manager for East Chestnut Regional Health. Upper management has requested you prepare a Current Situation/SWOT Analysis summary for them. Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis on the organization, using the SWOT Analysis Worksheet for your analysis. Consider the following in your analysis: • Current internal product and service strengths and weaknesses • Current competition • Current or potential opportunities that exist in the external environment and their impact on the organization • Current or potential threats in the external environment and their impact on the organization Prepare a 500-word Current Situation/SWOT Analysis Summary of your analysis in which you answer the question, "Where are we now as an organization?" Include the following in your Current Situation/SWOT Analysis Summary: • 3 key strengths of the organization on which it can build 3 key weaknesses of the organization on which it can improve • 3 key opportunities the organization could address in the marketplace to expand its offerings or improve its profitability • 3 key threats the organization faces from the external environment • How the organization can build on its strengths to address its weaknesses and threats • How the organization can build on its strengths to take advantage of market opportunities
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:Review the Case Study: East Chestnut Regional Health System document.
Assume you are the Marketing Manager for East Chestnut Regional Health. Upper management has requested you prepare a Current
Situation/SWOT Analysis summary for them.
Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis on the organization, using the SWOT Analysis Worksheet
for your analysis.
Consider the following in your analysis:
●
Current internal product and service strengths and weaknesses
Current competition
• Current or potential opportunities that exist in the external environment and their impact on the organization
Current or potential threats in the external environment and their impact on the organization
●
Prepare a 500-word Current Situation/SWOT Analysis Summary of your analysis in which you answer the question, "Where are we now
as an organization?"
Include the following in your Current Situation/SWOT Analysis Summary:
• 3 key strengths of the organization on which it can build
• 3 key weaknesses of the organization on which it can improve
• 3 key opportunities the organization could address in the marketplace to expand its offerings or improve its profitability
3 key threats the organization faces from the external environment
• How the organization can build on its strengths to address its weaknesses and threats
• How the organization can build on its strengths to take advantage of market opportunities
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