Over the past several years, Apple has landed in the top 10 of the largest companies in the world based on market capitalization. As marketers, we want to know why this is the case - how do they do it? Use your research to identify evidence, facts, and figures to support the viewpoint that Apple is using the 4 Ps as the foundation for its marketing success.
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Over the past several years, Apple has landed in the top 10 of the largest companies in the world based on market capitalization. As marketers, we want to know why this is the case - how do they do it? Use your research to identify evidence, facts, and figures to support the viewpoint that Apple is using the 4 Ps as the foundation for its marketing success.
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