One area of research that some social psychologists are interested in is understanding how people can be persuaded. Research has found key shortcuts which are effective in persuasion. Watch the video on the Science of Persuasion linked here: https://www.youtube.com/watch?v=cFdCzN7RYbw Next, imagine you work in an advertising firm and you are asked to put together an advertising campaign for a product (you choose the product - it can made up or a product that exists). Briefly describe an advertising campaign (it can be print, radio, t.v., or social media), using ONE of the shortcuts discussed in the video above. Indicate the product your are selling, The shortcut you chose, and In 100 - 150 words (approximately) how you would promote/advertise this product using your chosen shortcut from the video.
One area of research that some social psychologists are interested in is understanding how people can be persuaded. Research has found key shortcuts which are effective in persuasion. Watch the video on the Science of Persuasion linked here: https://www.youtube.com/watch?v=cFdCzN7RYbw Next, imagine you work in an advertising firm and you are asked to put together an advertising campaign for a product (you choose the product - it can made up or a product that exists). Briefly describe an advertising campaign (it can be print, radio, t.v., or social media), using ONE of the shortcuts discussed in the video above. Indicate the product your are selling, The shortcut you chose, and In 100 - 150 words (approximately) how you would promote/advertise this product using your chosen shortcut from the video.
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
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One area of research that some social psychologists are interested in is understanding how people can be persuaded. Research has found key shortcuts which are effective in persuasion. Watch the video on the Science of Persuasion linked here: https://www.youtube.com/watch?v=cFdCzN7RYbw
Next, imagine you work in an advertising firm and you are asked to put together an advertising campaign for a product (you choose the product - it can made up or a product that exists). Briefly describe an advertising campaign (it can be print, radio, t.v., or social media), using ONE of the shortcuts discussed in the video above.
- Indicate the product your are selling,
- The shortcut you chose, and
- In 100 - 150 words (approximately) how you would promote/advertise this product using your chosen shortcut from the video.
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