ompany is planning to launch a new pr It currently has four possible new products under consideration to invest in but it must select one. It has estimated the following data: Product Expected annual demand Unit cost of production Unit selling price Fixed cost incurred before production Expected product life in years A 500 £700 £900 £150,000 2 years B 700 £900 £1300 £350,000 2.5 years C 850 £1000 £1400 £450,000 3 years D 1000 £1200 £1500 £550,000 3.25 years On the basis that the main selection criterion is the product that offers the largest safety margin between break even quantity and expected product life select the safest product to invest in.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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A company is planning to launch a new product.
It currently has four possible new products under consideration to invest in but it must select one.
It has estimated the following data:
Product
Expected annual
demand
Unit cost of
production
Unit selling price
Fixed cost incurred
before production
Expected product
life in years
A
500
Product B
Product A
Product C
Product D
£700
£900
£150,000
2 years
B
700
£900
£1300
£350,000
2.5 years
C
850
£1000
£1400
£450,000
3 years
D
1000
£1200
£1500
£550,000
3.25 years
On the basis that the main selection criterion is the product that offers the largest safety margin between break even
quantity and expected product life select the safest product to invest in.
Transcribed Image Text:A company is planning to launch a new product. It currently has four possible new products under consideration to invest in but it must select one. It has estimated the following data: Product Expected annual demand Unit cost of production Unit selling price Fixed cost incurred before production Expected product life in years A 500 Product B Product A Product C Product D £700 £900 £150,000 2 years B 700 £900 £1300 £350,000 2.5 years C 850 £1000 £1400 £450,000 3 years D 1000 £1200 £1500 £550,000 3.25 years On the basis that the main selection criterion is the product that offers the largest safety margin between break even quantity and expected product life select the safest product to invest in.
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