Office Depot has almost 1,000 office superstores and a giant catalog of office supplies that offers via mail order. Yet Office Depot also enables its customers to shop on the Internet. Its website offers virtually all of the products Office Depot carries in its stores and catalog and guarantees next-day delivery to most locations in the United States with no delivery charge on orders over $50. Online order tracking is available, and customized ordering, which takes into account the historical patterns of an individual customer's product purchases, is also a feature of Office Depot's Internet-based channel. What do you see as the advantages of Office Depot's multichannel strategy? Are there any disadvantages?
Office Depot has almost 1,000 office superstores and a giant catalog of office supplies that offers via mail order. Yet Office Depot also enables its customers to shop on the Internet. Its website offers virtually all of the products Office Depot carries in its stores and catalog and guarantees next-day delivery to most locations in the United States with no delivery charge on orders over $50. Online order tracking is available, and customized ordering, which takes into account the historical patterns of an individual customer's product purchases, is also a feature of Office Depot's Internet-based channel. What do you see as the advantages of Office Depot's multichannel strategy? Are there any disadvantages?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please answer the 2 question. thank you
Transcribed Image Text:Office Depot has almost 1,000 office superstores
and a giant catalog of office supplies that offers
via mail order. Yet Office Depot also enables its
customers to shop on the Internet. Its website
offers virtually all of the products Office Depot
carries in its stores and catalog and guarantees
next-day delivery to most locations in the
United States with no delivery charge on orders
over $50. Online order tracking is available, and
customized ordering, which takes into account
the historical patterns of an individual
customer's product purchases, is also a feature
of Office Depot's Internet-based channel. What
do you see as the advantages of Office Depot's
multichannel strategy? Are there any
disadvantages?
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