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Think of a recent purchase that you made, and describe how social environmental factors, including reference group, family, and culture, influenced your buying decision. How are retailers using social media to impact your buying
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- Do you find that you are more likely to make a purchase when shopping online or in person? Why do you think that is, and how does technology impact ones decision whether or not to buy?The internet consumer just like an off-line consumer goes through a buying decision process in purchasing goods and services online. Discuss the stages of the online consumer purchase decision process and how the digital marketer can influence each stage of the processHow can advertisers effectively target and engage consumers in an era of information overload and short attention spans?
- Discuss how lifestyle influences consumers’ buying behavior and how marketers measure lifestyle.Cultural is the factor that effect consumer buying behavior, According to your understanding of consumer behavior what other factors play important role influencing consumer behaviorConsumer behavior is strongly influenced by many internal factors or conditions including demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings. Based on the brand of your current mobile phone; please discuss the psychological factors which influenced your buying decision. (providing a clear justification for each of the factors discussed).
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